Thomas S Robertson
Biographic Data
| ID | 222148 |
|---|---|
| NAME | Thomas S Robertson |
| GIVEN NAMES | Thomas S |
| FAMILY NAME | Robertson |
| SIGNATURE | ROBERTSON T S |
| AFFILIATIONS | University of Pennsylvania |
| ORCID | 0000-0003-3913-7533 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 71 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1898 |
| LATEST PUBLICATION YEAR | 1988 |
| H-INDEX | 3 |
Deception by Implication
A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message forms identified in past research as having the potential to deceive the consumer by implying unrealistically high levels of brand attribute performance. Deception was assessed by comparing consumer responses to the questionable claims against responses to the presentation of no attribute information a…
A Propositional Inventory for New Diffusion Research
The diffusion theory literature offers a fairly well-developed conceptual framework for the study of communications. As developed across a number of disciplines, diffusion applies to the flow of information, ideas, and products; its uniqueness is its focus on interpersonal communication transfer. This paper offers new theoretical propositions to advance consumer diffusion research and to provide a foundation for diffusion modeling
Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising
This study of 668 children aged 8 to 13 from diverse social backgrounds suggests that children are, to a measurable extent, influenced by exposure to TV advertising for proprietary drugs but that the net result is moderate dispositions rather than strongly favorable dispositions toward these products. Subgroup analysis confirms the generality of these conclusions: some subgroups appear to be more responsive to TV drug advertising but none show st…
Organizational Psychographics and Innovativeness
Journal Article Organizational Psychographics and Innovativeness Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar Yoram Wind Yoram Wind Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 1, June 1980, Pages 24–31, https://doi.org/10.1086/208789 Published: 01 June 1980 Article history Receive…
Parental Mediation of Television Advertising Effects
A comprehensive review of research finds evidence scattered and incomplete but sufficient for some conclusions and suggestive of directions for further study
Children's Receptivity to Proprietary Medicine Advertising
This study assesses the impact of proprietary medicine advertising on children. Only limited support is found for a direct link between exposure to medicine commercials and a child's beliefs, attitudes, and requests to parents regarding medicine. There is no evidence of a link between medicine advertising and a child's use of proprietary medicines
Children's Responsiveness to Commercials
Thomas S. Robertson, John R. Rossiter; Children's Responsiveness to Commercials, Journal of Communication, Volume 27, Issue 1, 1 March 1977, Pages 101–106
Children and Commercial Persuasion
Journal Article Children and Commercial Persuasion: A Reply to Ryans and Deutscher Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 58–61, https://doi.org/10.1086/208651 Published: 01 Jun…
Children's Television Viewing
This study examines parental control over children's television viewing, as reported by parents, and as reported by the children themselves. The general survey results reveal a significant pattern of parental exaggeration. Parents claimed significantly lower viewing by their children, stricter household rules governing viewing, more co-viewing with children, greater parent-child interaction, and lower susceptibility to commercials than the childr…
Children's TV Commercials
John R. Rossiter, Thomas S. Robertson; Children's TV Commercials: Testing the Defenses, Journal of Communication, Volume 24, Issue 4, 1 December 1974, Pages 137
Children and Commercial Persuasion
Journal Article Children and Commercial Persuasion: An Attribution Theory Analysis Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 13–20, https://doi.org/10.1086/208577 Published: 01 Jun…
Adolescent Consumer Socialization
Journal Article ADOLESCENT CONSUMER SOCIALIZATION Get access Thomas S. Robertson Thomas S. Robertson The Wharton School, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 35, Issue 3, FALL 1971, Page 474, https://doi.org/10.1093/poq/35.3.474 Published: 01 January 1971
Notes from Kirkwall
Notes on St Fillan's Priory and Churchyard
Children and Commercial Persuasion
Journal Article Children and Commercial Persuasion: An Attribution Theory Analysis Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 13–20, https://doi.org/10.1086/208577 Published: 01 Jun…
A Propositional Inventory for New Diffusion Research
The diffusion theory literature offers a fairly well-developed conceptual framework for the study of communications. As developed across a number of disciplines, diffusion applies to the flow of information, ideas, and products; its uniqueness is its focus on interpersonal communication transfer. This paper offers new theoretical propositions to advance consumer diffusion research and to provide a foundation for diffusion modeling
Children's Television Viewing
This study examines parental control over children's television viewing, as reported by parents, and as reported by the children themselves. The general survey results reveal a significant pattern of parental exaggeration. Parents claimed significantly lower viewing by their children, stricter household rules governing viewing, more co-viewing with children, greater parent-child interaction, and lower susceptibility to commercials than the childr…
Deception by Implication
A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message forms identified in past research as having the potential to deceive the consumer by implying unrealistically high levels of brand attribute performance. Deception was assessed by comparing consumer responses to the questionable claims against responses to the presentation of no attribute information a…
Children's Receptivity to Proprietary Medicine Advertising
This study assesses the impact of proprietary medicine advertising on children. Only limited support is found for a direct link between exposure to medicine commercials and a child's beliefs, attitudes, and requests to parents regarding medicine. There is no evidence of a link between medicine advertising and a child's use of proprietary medicines
Notes on St Fillan's Priory and Churchyard
Notes from Kirkwall
Adolescent Consumer Socialization
Journal Article ADOLESCENT CONSUMER SOCIALIZATION Get access Thomas S. Robertson Thomas S. Robertson The Wharton School, University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 35, Issue 3, FALL 1971, Page 474, https://doi.org/10.1093/poq/35.3.474 Published: 01 January 1971
Children's TV Commercials
John R. Rossiter, Thomas S. Robertson; Children's TV Commercials: Testing the Defenses, Journal of Communication, Volume 24, Issue 4, 1 December 1974, Pages 137
Children and Commercial Persuasion
Journal Article Children and Commercial Persuasion: An Attribution Theory Analysis Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 13–20, https://doi.org/10.1086/208577 Published: 01 Jun…
Children's Television Viewing
This study examines parental control over children's television viewing, as reported by parents, and as reported by the children themselves. The general survey results reveal a significant pattern of parental exaggeration. Parents claimed significantly lower viewing by their children, stricter household rules governing viewing, more co-viewing with children, greater parent-child interaction, and lower susceptibility to commercials than the childr…
Children and Commercial Persuasion
Journal Article Children and Commercial Persuasion: A Reply to Ryans and Deutscher Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 58–61, https://doi.org/10.1086/208651 Published: 01 Jun…
Children's Responsiveness to Commercials
Thomas S. Robertson, John R. Rossiter; Children's Responsiveness to Commercials, Journal of Communication, Volume 27, Issue 1, 1 March 1977, Pages 101–106
Parental Mediation of Television Advertising Effects
A comprehensive review of research finds evidence scattered and incomplete but sufficient for some conclusions and suggestive of directions for further study
Children's Receptivity to Proprietary Medicine Advertising
This study assesses the impact of proprietary medicine advertising on children. Only limited support is found for a direct link between exposure to medicine commercials and a child's beliefs, attitudes, and requests to parents regarding medicine. There is no evidence of a link between medicine advertising and a child's use of proprietary medicines
Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising
This study of 668 children aged 8 to 13 from diverse social backgrounds suggests that children are, to a measurable extent, influenced by exposure to TV advertising for proprietary drugs but that the net result is moderate dispositions rather than strongly favorable dispositions toward these products. Subgroup analysis confirms the generality of these conclusions: some subgroups appear to be more responsive to TV drug advertising but none show st…
Organizational Psychographics and Innovativeness
Journal Article Organizational Psychographics and Innovativeness Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar Yoram Wind Yoram Wind Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 1, June 1980, Pages 24–31, https://doi.org/10.1086/208789 Published: 01 June 1980 Article history Receive…
A Propositional Inventory for New Diffusion Research
The diffusion theory literature offers a fairly well-developed conceptual framework for the study of communications. As developed across a number of disciplines, diffusion applies to the flow of information, ideas, and products; its uniqueness is its focus on interpersonal communication transfer. This paper offers new theoretical propositions to advance consumer diffusion research and to provide a foundation for diffusion modeling
Deception by Implication
A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message forms identified in past research as having the potential to deceive the consumer by implying unrealistically high levels of brand attribute performance. Deception was assessed by comparing consumer responses to the questionable claims against responses to the presentation of no attribute information a…
Psychology (12 works) · Computer Science (7 works) · Business (6 works) · Library science (6 works) · Advertising (5 works) · Social Psychology (4 works) · Social Psychology (4 works) · Sociology (4 works) · History (3 works) · Media studies (3 works)