Children's Responsiveness to Commercials
Bibliographic Data
| ID | 20301206 |
|---|---|
| Authors | Thomas S Robertson (0000-0003-3913-7533, University of Pennsylvania), John R Rossiter (0000-0002-0311-6506, University of Pennsylvania) |
| Year | 1977 |
| Volume | 27 |
| Issue | 1 |
| Pages | 101-106 |
| Publication date | 1977-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0021-9916 • E-ISSN: 1460-2466 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1460-2466.1977.tb01804.x |
| OpenAlex | W2083262055 |
| Language | EN |
| Citations received | 9 |
| References cited | 5 |
Thomas S. Robertson, John R. Rossiter; Children's Responsiveness to Commercials, Journal of Communication, Volume 27, Issue 1, 1 March 1977, Pages 101–106
Center (category theory) · Library science · Media studies · Sociology · Computer Science · Gender, Feminism, and Media · Media Studies and Communication · Psychology · Social Media and Politics
Developing Discriminating Consumers
Program/Commercial Separators in Children's Television Programming
Adult Mediation of Television Advertising Effects
Commentary Mismeasurement of children's understanding of the persuasive intent of advertising
The Role of Family Communication in Consumer Learning
Parental Mediation of Television Advertising Effects
Impact of nutrition messages on children's food choice
Children's Perceptions of Changes in Size of Televised Images
On the Consequences of Television-Related Parent-Child Interaction
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,19 |
| Citation span | 1979 - 2010 (32) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |