Loyalty and well-being explain serial crowdfunding backing behavior
An empirical test of complementary theories
Bibliographic Data
| ID | 12420298 |
|---|---|
| Authors | Kalanit Efrat (0000-0001-9937-3816, Ruppin Academic Center, corresponding author), Shaked Gilboa (0000-0002-5163-6127, Ruppin Academic Center), Andreas Wald (0000-0002-0034-3535, University of Agder), Rotem Shneor (0000-0001-9053-568X, University of Agder) |
| Year | 2023 |
| Volume | 34 |
| Issue | 4 |
| Pages | 1293-1312 |
| Publication date | 2023-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Internet Research (JOURNAL) |
| Journal identifiers | ISSN: 1066-2243 • E-ISSN: 2054-5657 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/intr-09-2022-0707 |
| OpenAlex | W4385452174 |
| Language | EN |
| Citations received | 1 |
| References cited | 72 |
Purpose Despite the critical contribution of serial backers in advancing crowdfunding volumes, few studies have addressed the phenomenon of serial backing. Research on the motivations of backers suggests that cognitive antecedents influence pledging in crowdfunding projects according to the theory of planned behavior. However, intrinsic factors associated with different dimensions of well-being may also explain crowdfunding support. This study seeks to advance the understanding of drivers of serial backing by combining the theory of planned behavior and the theory of well-being. Design/methodology/approach The study draws on survey data from 336 serial backers, complemented by objective data on the number of campaigns and amounts invested by backers from Headstart, the largest crowdfunding platform in Israel. The research model is tested using structural equation modeling. Findings The findings indicate that the well-being of serial backers mediates the impact of attitude, subjective norms and social norms on their loyalty. However, while loyalty can be explained by elements of both theories, it does not translate into actual serial backing behavior. Originality/value This study is the first to systematically explore serial backers' motivations in crowdfunding and the influence of these motivations on their actual behavior. It combines two previously separate theories, the theory of planned behavior and the theory of well-being
Business · Control (management · Economics · Empirical research · Loyalty · Management · Originality · Statistics · Structural equation modeling · Test (biology · Theory of planned behavior · Value (mathematics · Computer Science · FinTech, Crowdfunding, Digital Finance · Mathematics · Microfinance and Financial Inclusion · Psychology · Sharing Economy and Platforms · Social Psychology · Marketing
Crowdfunding
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Martin Fishbein's Legacy
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |