Crowdfunding cultural and commercial entrepreneurs
An empirical study on motivation in distinct backer communities
Bibliographic Data
| ID | 14868331 |
|---|---|
| Authors | Tobias Bürger (0000-0002-3803-8974, University of Wuppertal, corresponding author), Simon Kleinert (0000-0003-2261-978X, Maastricht School of Management) |
| Year | 2021 |
| Volume | 57 |
| Issue | 2 |
| Pages | 667-683 |
| Publication date | 2021-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Small Business Economics (JOURNAL) |
| Journal identifiers | ISSN: 0921-898X • E-ISSN: 1573-0913 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s11187-020-00419-8 |
| OpenAlex | W3106166071 |
| Language | EN |
| Citations received | 11 |
| References cited | 46 |
Drawing on self-determination theory (SDT), this study examines differences in the motivation of backers to support cultural and commercial entrepreneurs through reward crowdfunding. We propose that backers of commercial campaigns are a community of early-customers motivated by the prospects of attractive product offerings, while backers of cultural projects constitute a distinct community motivated to support capital-constrained cultural entrepreneurs and connect with like-minded individuals. We use data from the largest German crowdfunding platform, Startnext, and analyze 2334 rewards from 225 cultural and commercial projects. Our results provide support for our hypotheses: Rewards involving price discounts matter particularly for backers of commercial projects and rewards that engage backers with their community matter more for cultural backers. Surprisingly, however, backers of cultural projects are not altruistic; they are no more likely than commercial backers to support campaigns selflessly in response to symbolic rewards
Business · Capital (architecture · Cultural capital · Empirical research · Entrepreneurship · German · Product (mathematics · Social capital · Social science · Sociology · Digital Marketing and Social Media · FinTech, Crowdfunding, Digital Finance · Microfinance and Financial Inclusion · Marketing
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A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation
The concentric circles model of the cultural industries
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| Unique citing works | 11 |
|---|---|
| Citations per year | 2,2 |
| Citation span | 2021 - 2025 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 11 |