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How did the ‘whistle-to-whistle’ ban affect gambling advertising on TV? A live football matching study

Bibliographic Data

ID15397604
AuthorsEllen McGrane (0000-0003-4397-3462, University of Sheffield, corresponding author), Robert Pryce (0000-0002-4853-0719, University of Sheffield), Luke Wilson (0000-0001-8796-2824), Luke B Wilson (0000-0001-5769-5729, University of Sheffield), Michelle Field (0000-0002-7790-5559, University of Sheffield), Elizabeth Goyder (0000-0003-3691-1888, University of Sheffield)
Year2024
Volume33
Issue2
Pages134-142
Publication date2024-05-20
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAddiction Research & Theory (JOURNAL)
Journal identifiersISSN: 1476-7392 • E-ISSN: 1606-6359
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/16066359.2024.2355183
PMID40143940
OpenAlexW4398180731
LanguageEN
Citations received6
References cited37

A voluntary partial gambling advertising ban in the UK was associated with reductions in television advertising during live football games during the restricted period. There is evidence of increased advertising in the unrestricted period due to the partial nature of the ban. Future research is needed to explore the impact of the ban on other types of advertising, and across other channels

Advertising · Affect (linguistics · Business · Football · Matching (statistics · Political science · Television advertising · Doping in Sports · Gambling Behavior and Treatments · Law · Psychology · Sports Analytics and Performance

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Unique citing works6
Citations per year3
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5
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