Factors Affecting Digital Adoption Among Teenagers in a Semi-Urban District of India

Implications for Gender Equality

Bibliographic Data

ID16915058
AuthorsPritish Anand (0009-0000-6928-8581, GITAM University), A Pandey (0000-0003-1824-4890, GITAM University, corresponding author)
Year2025
Volume15
Issue2
Publication date2025-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251343381
OpenAlexW4411426835
LanguageEN
Citations received1
References cited45

Digital adoption has increasingly been seen as a key driver for accelerating human development. However, contextual factors affect digital adoption in a particular geographical setting. These factors have gendered differences due to systemic patriarchy and social stereotypes. There is limited scholarship on identifying such factors and gender differences in semi-urban settings. The study uses factor analysis to show that the experience of digital training, a basic ability to operate computers, and ease of online presence are the key factors affecting digital adoption in a semi-urban area of India. The study thereby adds a layer of socio-economic context to the categorisation of technology users within the Diffusion of Innovations Theory and considers societal barriers such as gender gaps as key differentiators for digital adoption. The study also finds that teenage girls are at a disadvantageous position in semi-urban areas of India with respect to feeling supported during digital training, having computer skills, having ease of social media usage, etc

Business · Economic growth · Economics · Feeling · Geography · Political science · Public relations · Scholarship · Sociology · ICT Impact and Policies · ICT in Developing Communities · Psychology · Social Psychology · Technology Adoption and User Behaviour