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Investigating mechanisms for recruiting and retaining volunteers

The role of habit strength and planning in volunteering engagement

Bibliographic Data

ID21355157
AuthorsBarbara Ann Mullan (0000-0002-0177-8899, Curtin University, corresponding author), Caitlin Liddelow (0000-0003-1083-5979, Curtin University), Jessica Charlesworth (0000-0002-4527-8431, Curtin University), Ashley Slabbert (0000-0002-6068-0365, Curtin University), Vanessa Allom (0000-0002-0557-4308, Curtin University), Courtenay Harris (0000-0001-8141-5432, Curtin University), Anne Same (0000-0002-9396-3521, Curtin University), Emily Kothe (0000-0003-1210-0554, Deakin University)
Year2021
Volume161
Issue3
Pages363-378
Publication date2021-05-04
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Journal of Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-4545 • E-ISSN: 1940-1183
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00224545.2020.1845113
PMID33427117
OpenAlexW3120563264
LanguageEN
Citations received9
References cited61

Volunteering rates in high-income countries are declining. Most research into understanding volunteering engagement has focused on conscious processes (e.g., motives), with little exploration of non-conscious antecedents of volunteering engagement. Adopting a new line of investigation, this research used temporal self-regulation theory to investigate the influence of both rational and automatic processes on volunteering engagement. Two related studies using different methodologies were conducted to investigate the influence of intention, planning, and habit strength on volunteering engagement. In both studies, intention and habit strength were significant predictors of volunteering engagement, with planning only significantly predicting volunteering engagement in Study 1. It was also found, in Study 2, that habit strength moderated the intention-behavior relationship. These findings highlight that both rational and automatic processes play a part in volunteering engagement and have implications for recruiting and retaining volunteers

Habit · Behavioral Health and Interventions · Motivation and Self-Concept in Sports · Nonprofit Sector and Volunteering · Psychology · Social Psychology

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Unique citing works9
Citations per year1,8
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 8
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