Preparing an exhibition in the post-pandemic era
Evidence from an O2O-based exhibition of B2B firms
Bibliographic Data
| ID | 21402385 |
|---|---|
| Authors | Yaeri Kim (0000-0002-4311-2075, Seoul Women's University), T Roh (0000-0003-1269-2924, Soonchunhyang University, corresponding author) |
| Year | 2022 |
| Volume | 185 |
| Pages | 122041 |
| Publication date | 2022-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Technological Forecasting and Social Change (JOURNAL) |
| Journal identifiers | ISSN: 0040-1625 • E-ISSN: 1873-5509 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.techfore.2022.122041 |
| OpenAlex | W4297110094 |
| Language | EN |
| Citations received | 6 |
| References cited | 90 |
Advertising · Art · Business · Exhibition · Influencer marketing · Loyalty · Marketing management · Online and offline · Political science · Relationship marketing · Value (mathematics) · Visual arts · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Law · Marketing · Psychology
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| Unique citing works | 6 |
|---|---|
| Citations per year | 3 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |