Do Consumers Evaluate Products by Adding or Averaging Attribute Information
Bibliographic Data
| ID | 2192152 |
|---|---|
| Authors | C Michael Troutman, James Shanteau (0000-0001-7995-3442) |
| Year | 1976 |
| Volume | 3 |
| Issue | 2 |
| Pages | 101 |
| Publication date | 1976-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208657 |
| OpenAlex | W2074477689 |
| Language | EN |
| Citations received | 29 |
| References cited | 2 |
Two empirical studies are reported in which tests are conducted between adding and averaging combination rules for evaluative judgments. The results indicate that attribute information combines by averaging. Multi-attribute models which assume adding are contradicted by the findings, and thus, provide an inadequate description of consumers' psychological processes
Advertising · Business · Information retrieval · Library science · Volume (thermodynamics) · Computer Science · Consumer Market Behavior and Pricing · Customer Service Quality and Loyalty · Management and Marketing Education · Psychology
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| Unique citing works | 29 |
|---|---|
| Citations per year | 0,59 |
| Citation span | 1977 - 2026 (50) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 17 |