Effect of Product-Line Pricing Characteristics on Product Evaluations
Bibliographic Data
| ID | 2192243 |
|---|---|
| Authors | Susan M Petroshiu, Susan M Petroshius, Kent B Monroe |
| Year | 1987 |
| Volume | 13 |
| Issue | 4 |
| Pages | 511 |
| Publication date | 1987-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209084 |
| OpenAlex | W2000299494 |
| Language | EN |
| Citations received | 8 |
| References cited | 1 |
Examining the issue of product-line pricing from a behavioral perspective, this article reports an investigation of the relationship between the price structure of a product line and consumers' evaluations of a product model within the line. A 2 × 2 × 4 factorial design utilizing multiple dependent variables was conducted and replicated to test hypotheses derived from behavioral research. Results indicate that while the price characteristics of a product line influence consumer evaluations of a product model within the line, the price characteristics do not operate independently; rather, they interact. Further, the research suggests that several dependent variables that are usually considered separately in price research are actually dimensions of similar constructs
Business · Econometrics · Economics · Line (geometry) · Microeconomics · Perspective (graphical) · Product (mathematics) · Product line · Computer Science · Consumer Market Behavior and Pricing · Economic and Environmental Valuation · Engineering · Innovation Diffusion and Forecasting · Marketing · Mathematics
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| Unique citing works | 8 |
|---|---|
| Citations per year | 0,22 |
| Citation span | 1989 - 2014 (26) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |