Impact of TV content on audience’ perception of materialism
Bibliographic Data
| ID | 22151440 |
|---|---|
| Authors | Saba Muneer (Virtual University of Pakistan, corresponding author), Samara Munir (Virtual University of Pakistan, corresponding author) |
| Year | 2020 |
| Volume | 6 |
| Issue | 4 |
| Pages | 62-75 |
| Publication date | 2020-05-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Linguistics Literature and Culture (JOURNAL) |
| Journal identifiers | ISSN: 2455-8028 • E-ISSN: 2455-8028 |
| Publisher | Suryasa and Sons (PUBLISHER) |
| DOI | 10.21744/ijllc.v6n4.906 |
| OpenAlex | W3024806220 |
| Language | EN |
| Citations received | 3 |
| References cited | 35 |
The researcher’s intent in the study is to explore television as a cause of materialism. The objective of this study pertains to explore the Impact of TV content (dramas, movies, talk shows, morning shows, awards shows, political shows, comedy shows, TV ads) on the audience’s perception of materialism. The study has been conducted on the citizens of Lahore. The results show a positive relationship between television watching and perceived materialism. Heavy exposure to TV watching increases materialism and has been found to have a significant effect on viewers’ materialistic perception. The purpose of the study is to make significant contributions to the field of research
Advertising · Art · Business · Comedy · Epistemology · Literature · Materialism · Media studies · Perception · Sociology · Consumer Behavior in Brand Consumption and Identification · Mathematics · Media Influence and Health · Media, Gender, and Advertising · Psychology · Social Psychology
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| Unique citing works | 3 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2020 - 2024 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |