How flexible are flexitarians? Examining diversity in dietary patterns, motivations and future intentions
Bibliographic Data
| ID | 22355487 |
|---|---|
| Authors | Lenka Malek (0000-0002-4973-959X, The University of Adelaide, corresponding author), Wendy J Umberger (0000-0003-4159-7782, The University of Adelaide) |
| Year | 2021 |
| Volume | 3 |
| Pages | 100038 |
| Publication date | 2021-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cleaner and Responsible Consumption (JOURNAL) |
| Journal identifiers | ISSN: 2666-7843 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.clrc.2021.100038 |
| OpenAlex | W3204492308 |
| Language | EN |
| Citations received | 22 |
| References cited | 39 |
Today's food systems are neither healthy nor sustainable, and excessive levels of meat consumption in high-income countries are part of the problem. A rising number of consumers are adopting ‘flexitarian’ diets (i.e., are choosing to reduce or limit their meat consumption). There is limited insight on the meat consumption patterns of this growing population subgroup. This study focuses on self-described flexitarian consumers and examines variation in their consumption frequency of meat, their consumption of specific types of meat (beef, chicken, pork, lamb) and fish, and their willingness to further reduce their consumption of meat. Variation in dietary motivations is also examined. Using online survey data from 717 Australian flexitarians, five distinct flexitarian segments are identified. Across the five segments, differences in meat consumption frequency reveal three distinct levels of meat restriction– ‘Heavy meat reducers’ (14% of sample), ‘Moderate meat reducers’ (36%) and ‘Light meat reducers’ (50%). For all five segments, health is the most common factor motivating the decision to adopt flexitarian diets. Consumers in the ‘Heavy meat reducers’ segment, are also highly motivated by animal welfare concerns and is this small segment is also the most likely to adopt vegetarian or vegan dietary patterns in the future. Overall results suggest that greater reductions in meat consumption could potentially be achieved through targeted interventions focusing on the unique barriers/enablers of further meat reduction for each segment
Biology · Business · Environmental health · Fish · Fishery · Population · Red meat · Agriculture Sustainability and Environmental Impact · Environmental Education and Sustainability · Food Waste Reduction and Sustainability · Medicine · Food Science
Performing meat reduction across scripted social sites
Sustainable consumption by product substitution? An exploration of the appropriation of plant-based ‘mylk’ in everyday life
Comparing Australian public and farmer views on agricultural land use and management practices for sustainability
Consumer alternative protein choice in climate change
The roles of Psychological distance and digital blockchain technology in mitigating consumer reluctance toward alternative proteins
Exploring everyday life dynamics in meat reduction - A cluster analysis of flexitarians in Denmark
Finding flexitarians
Are you ready to eat less meat? Consumer segmentation based on the transtheoretical model of behaviour change
Daily reminders about the animal-welfare, environmental and health consequences of meat and their main and moderated effects on meat consumption
The role of participatory movements and organizations in plant-based food diffusion
Dietary transition requires work
Meat reduction among post-secondary students
Shades and shifts in flexitarian and meat-oriented consumer profiles in a German panel study
The influence of food category, dietary lifestyle, and consumption context on willingness to substitute animal-based food products with plant-based analogs
I eat, therefore I am? Revealing differences and incongruences in dietary identities among omnivores and flexitarians in Europe
What motivates German consumers to reduce their meat consumption? Identifying relevant beliefs
Who do we talk about when we talk about flexitarians
Flexitarians in Brazil
Beyond gender
Assembling the plant-based meat proposition
The entrenchment of food habits in everyday life
O que influencia os flexitarianos a reduzir o consumo de carne no Brasil
Environmental impact of dietary change
Finding flexitarians
Dietary assessment methods in epidemiologic studies
Carcinogenicity of consumption of red and processed meat
Reducing meat consumption and following plant-based diets
Food in the Anthropocene
Reducing food’s environmental impacts through producers and consumers
Mostly Vegetarian, But Flexible About It
Comparative analysis of environmental impacts of agricultural production systems, agricultural input efficiency, and food choice
Disentangling women's responses on complex dietary intake patterns from an Indian cross-sectional survey
Reducing meat consumption in the USA
Vegetarian diets, low-meat diets and health
From Meatless Mondays to Meatless Sundays
Reducing meat consumption
Drivers and barriers toward reducing meat consumption
Dietary patterns of Australian children at three and five years of age and their changes over time
Towards a reduced meat diet
Self-declared attitudes and beliefs regarding protein sources are a good prediction of the degree of transition to a low-meat diet in France
A comparison of attitudes toward meat and animals among strict and semi-vegetarians
Committed vs. uncommitted meat eaters
Motivations, barriers, and strategies for meat reduction at different family lifecycle stages
Caring about carelessness
| Unique citing works | 22 |
|---|---|
| Citations per year | 4,4 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 16 |