Visual Persuasion
The Role of Images in Advertising
Bibliographic Data
| ID | 23398136 |
|---|---|
| Authors | Paul Messaris (corresponding author) |
| Year | 1997 |
| Pages | 297 |
| Publication date | 1997-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Visual Persuasion (SOURCE_BOOK) |
| Publisher | SAGE Publications, Inc. (PUBLISHER) |
| DOI | 10.4135/9781452233444 |
| OpenAlex | W1505199139 |
| Open Library | OL51654930M |
| ISBN | 9781452233444 |
| Language | EN |
| Citations received | 182 |
Introduction A Theory of Images in Advertising PART ONE: IMAGE AS SIMULATED REALITY Pictures and Reality Visual Form and Style Can Pictures Bridge Cultures? PART TWO: IMAGE AS EVIDENCE Visual Truth, Visual Lies PART THREE: IMAGE AS IMPLIED SELLING PROPOSITION Editing and Montage Showing the Unspoken Epilogue Ethics of Visual Persuasion
Advertising · Business · Persuasion · Art, Politics, and Modernism · Media, Gender, and Advertising · Psychology · Social Psychology · Visual Culture and Art Theory · Commercial art · Psychological aspects · Psychological aspects of Advertising · Visual communication
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| Unique citing works | 182 |
|---|---|
| Citations per year | 6,5 |
| Citation span | 1998 - 2026 (29) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 148 |