Authenticity, Image-Construction, and Social Media
Multimodal Insights from U.S. Vice President Kamala Harris on Twitter
Bibliographic Data
| ID | 21747656 |
|---|---|
| Authors | Nana Kwame Osei Fordjour (0000-0002-0598-3646, corresponding author) |
| Year | 2024 |
| Volume | 31 |
| Issue | 4 |
| Pages | 223-241 |
| Publication date | 2024-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Visual Communication Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 1555-1393 • E-ISSN: 1555-1407 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/15551393.2024.2412501 |
| OpenAlex | W4403114535 |
| Language | EN |
| References cited | 58 |
This study contributes to the broader discourse of mediated strategic political communication by providing insights into how a rarely studied elected government official (vice president) uses authenticity cues on social media to construct her public image. Using the case of U.S. Vice President Harris, the study adopts a multimodal discourse analysis to uncover how she strategically displayed authenticity in her first 90 days of office. Findings indicate that she enacted authenticity through her tweets that showed her close relationship with President Biden, her interactions with citizens of different age groups, her official addresses, her expression of inner thoughts, and her display of intimate working environments. The study also discusses the broader implications of findings for strategic communication on social media
Economics · Management · Media studies · Social media · Sociology · Vice president · World Wide Web · Computer Science · Media Studies and Communication · Public Relations and Crisis Communication · Rhetoric and Communication Studies · Artificial Intelligence
Mediated Authenticity
Visual Persuasion
Multimodality
Reading Images
The Visual Image and the Political Image
An ideological asymmetry in the diffusion of moralized content on social media among political leaders.
Broadcasting the Movement and Branding Political Microcelebrities
A Multimodal Social Semiotic Analysis of an African Vice President on Twitter
Fantasy Themes, Symbolic Power, and Twitter
The New Media and Our Political Communication Discontents
A populist paradise? Examining populists’ Twitter adoption and use
Jordanian Banknote Design
Spreadable media
Spreadable Media
Sharing and redefining power with Vice President Harris
The Semiotics of Authenticity
What Makes Politicians’ Instagram Posts Popular? Analyzing Social Media Strategies of Candidates and Office Holders with Computer Vision
Political Authenticity
Images, Politicians, and Social Media
Gendered styles, gendered differences
Branding politics
Just like us
Politicians, celebrities and social media
Campaigning on Twitter
Social media as semiotic technology and social practice
Performative and ideological populism
Authenticity and Carrier Agents
Who benefits from Twitter? Social media and political competition in the U.S. House of Representatives
Presidential rhetoric's visual turn
Image Bite Politics
Multimodal Communication
Not Simply in the Eye of the Beholder
Network Amplification of Politicized Information and Misinformation about Covid-19 by Conservative Media and Partisan Influencers on Twitter
Talk “Like a Man
The Crisis in Public Communication and the Pursuit of Authenticity
Twice-told tales
Multimodality, politics and ideology
The #nofilter Self
Defining Strategic Communication
The Authentic Appeal of the Lying Demagogue
Agent, person, subject, self
To thine own self be true
Marginalized Identity Invocation Online
Trust in the Age of Social Media
| Citation velocity | historical |
|---|---|
| Highly cited | No |