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Work Organization, Control and the Experience of Work in Call Centres

Bibliographic Data

ID2374715
AuthorsPhil Taylor (0000-0001-8842-5350, University of Stirling), Gareth Mulvey (0000-0002-9132-1672, University of Strathclyde), Jeff Hyman (Glasgow Caledonian University), Peter Bain (University of Strathclyde)
Year2002
Volume16
Issue1
Pages133-150
Publication date2002-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueWork Employment and Society (JOURNAL)
Journal identifiersISSN: 0950-0170 • E-ISSN: 1469-8722
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/09500170222119281
OpenAlexW2139235674
LanguageEN
Citations received101
References cited13

Despite the integration of telephone and VDU technologies, call centres are not uniform in terms of work organization. It is suggested that diversity can best be understood by reference to a range of quantitative and qualitative characteristics. Consequently, perspectives that treat all call centres as if they were the same hybrids of customization and routinization are rejected, along with over-optimistic interpretations of labour control over work organization. Empirical evidence from nine 'workflows' in two call centres - an established financial sector organization and a rapidly growing outsourced operation - provide excellent grounds for an examination of similarity and difference. A picture emerges of workflows which are volume-driven and routinized, involving low levels of employee discretion, and, by contrast, those less dominated by quantitative criteria offering higher levels of operator discretion and an emphasis on the quality of customer service. Despite these distinctions, larger numbers of operators report an experience of work which is driven by quantitative imperatives, most manifest in the pervasive implementation of targets. Targets are also used increasingly to assess and mould the quality of the call centre operator's interaction with the customer. Overall, the evidence casts doubt on the optimistic perspective that call centre work, in time, will come to resemble 'knowledge work

Business · Call centre · Control (management · Discretion · Diversity (politics · Epistemology · Knowledge management · Political science · Public relations · Quality (philosophy · Service (business · Sociology · Telecommunications · Work (physics · Workflow · Computer Science · Emotional Labor in Professions · Employment and Welfare Studies · Engineering · Law · Work-Family Balance Challenges · Artificial Intelligence · Marketing

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Unique citing works101
Citations per year4,39
Citation span2003 - 2025 (23)
Citation velocityrecent
Highly citedYes
Citation typesNeutral: 101
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