Our Beer
Ethnographic Brands in Postsocialist Georgia
Bibliographic Data
| ID | 2464530 |
|---|---|
| Authors | Paul Manning (0000-0002-3926-8536, Trent University), Ann Uplisashvili (Tbilisi State University) |
| Year | 2007 |
| Volume | 109 |
| Issue | 4 |
| Pages | 626-641 |
| Publication date | 2007-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Anthropologist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7294 • E-ISSN: 1548-1433 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1525/aa.2007.109.4.626 |
| OpenAlex | W2105528606 |
| Language | EN |
| Citations received | 55 |
| References cited | 40 |
Although Georgia is known for its wines, industrial production of beer far outstrips industrial wine production for local markets: wine consumption occurs in ritual contexts in which new wine, typically purchased from peasant producers, is preferred; bottled, aged wines are primarily for exports. Beer, therefore, is a key area in which industrial production for indigenous consumers has been elaborated. Such goods are packaged and presented as being both ecologically "pure" and following "traditional" methods, often referencing "ethnographic" materials about traditional life in brand images, even as they proclaim their reliance on Western technologies
Archaeology · Art · Business · Commerce · Consumption (sociology · Economics · Ethnography · Geography · Grape wine · Indigenous · Peasant · Production (economics · Social science · Sociology · Wine · Culinary Culture and Tourism · Geographies of human-animal interactions · Wine Industry and Tourism
Counterfeiting What
On the Trans-Siberian with Sylvester Stallone
Following Signs of Sentiment
Consumer-Citizens of China
Goods and States
Cosmopolitan gastro‐aesthetics and the new tastes of Timor
Rebranding a South Los Angeles Corner Store
To Be or Not to Be… Georgians? Sub-Ethnic Groups and the Georgian Nation
Towards a Sociology of Wine
Debating the Industrial Limits of Domestic Hip Hop
The Nation Brand Regime
Branding the Alsatian Oxymoron
Representing Corporate Social Responsibility, Branding the Commodity as Gift, and Reconfiguring the Corporation as ‘Super-’Person
The Semiotic Corporation
What language advertises
Luxury consumption as identity markers in Tallinn
Subjectivities of Russian Traders at the Border with China
C.S. Peirce Loves Craft Beers
Without fish, there would be nothing here’
Nationalism and Ideology in an Anticonsumption Movement
Politics, markets and wine
Présentation
Unexpected Moments and the Wine Experience
Coping strategies of internally displaced women in Georgia
Health consumption as work
Barista rants about stupid customers at Starbucks
The Epoch of Magna
Scooty girls are safe girls
Brands and Their Surfeits
Material Interventions
De l'amour de la vodka pure et du progrès postsocialiste en Lituanie
We have all lived and breathed tea.' Gendered moral economies of factory tea production in Western Georgia
Our Beer
Iconic Brands
Post-Post-Transition Theories
The Semiotics of Brand
Food
Design and Anthropology
The Sweet Land
The Circulation, Durability, and Erasure of Brands in a Biodiversity Hotspot
Brand, Citationality, Performativity
The Soviet Sausage Renaissance
The materiality of the corporation
Piracy, Circulatory Legitimacy, and Neoliberal Subjectivity in Brazil
Rethinking fakes, authenticating selves
A cultural geometry
Pasteurizing China's Grasslands and Sealing inTerroir
How Brands Craft National Identity
Brand displaced
Toward a Theory of Status Consumption in Less Industrialized Countries
The Use of Western Brands in Asserting Chinese National Identity
Message on a bottle
The Otherness of Talk
Materiality and Cosmology
Re-creating economic and cultural values in Bulgaria's wine industry
Russia's economy of favours
The Unmaking of Soviet Life
The Cultural Front
Shoveling Smoke
The fame of Gawa
Mortals and Immortals
Defending the Border
Everything Was Forever, Until It Was No More
Signs of Recognition
What Was Socialism, and What Comes Next
Postwar Normalisation and its Limits in the USSR
The Spatiotemporal Transformations of Gawa Canoes
In Stalin's Time
Natsiia ili snikerizatsiia ? Identity and Perversion in theLanguage Debates of Late‐and Post‐Soviet Russia
Transparency and Conspiracy
Caucasus paradigms
Words and things, goods and services
From genericide to viral marketing
A Semiotics of the Public/Private Distinction
Describing Dialect and Defining Civilization in an Early Georgian Nationalist Manifesto
Imperial Leather
Material cultures
Ceremony and Society
Extra Virgin Olive Oil and Slow Food
Rose-Colored GLASSES? Color Revolutions and Cartoon Chaos in Postsocialist Georgia
Your Eyes Are Green like Dollars
Embodied Trademarks
Our Beer
Some Principles of Exchange and Investment among the Tiv2
Cultures of Circulation
Social Anthropology of Technology
Commodity futures
Owning and Belonging
Semiotics and the social analysis of material things
| Unique citing works | 55 |
|---|---|
| Citations per year | 2,89 |
| Citation span | 2007 - 2026 (20) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 54 |