Corporations are people
Emblematic scales of brand personification among Asian American youth
Bibliographic Data
| ID | 2868174 |
|---|---|
| Authors | Ángela Reyes (0009-0005-3785-4397, City University of New York, corresponding author) |
| Year | 2013 |
| Volume | 42 |
| Issue | 2 |
| Pages | 163-185 |
| Publication date | 2013-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Language in Society (JOURNAL) |
| Journal identifiers | ISSN: 0047-4045 • E-ISSN: 1469-8013 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0047404513000031 |
| OpenAlex | W2149586979 |
| Language | EN |
| Citations received | 12 |
| References cited | 28 |
This article examines the use of corporate names as personal nicknames for Asian American youth. The analysis traces the meanings of these nicknaming practices through the concepts ofbrand personification(how figures of personhood are recruited as embodiments of corporate brands) andemblematic scales(how signs of personhood emerge across trajectories of use and scales of time). Within the crossracial institutional structure of an Asian American supplementary school, these nicknaming practices not only formulate speech, participants, relationships, and settings as informal, but also infuse the nicknamed with brand qualities linked to race, nation, class, and status. These practices also generate fleeting and stable frameworks of group distinction and adequation that operate simultaneously or cyclically and that maintain or transgress classroom roles and racial boundaries. This article demonstrates how an attention to temporal dimensions enables researchers to explore the ways in which small-scale activities accumulate across events and assemble into wider scale structural change. (Nickname, brand, emblem, timescale, trajectory, Asian American youth, race, classroom discourse
Aesthetics · Art · Asian americans · Class (philosophy) · Emblem · Epistemology · Ethnic group · Geography · Personhood · Political science · Race (biology) · Scale (ratio) · Sociology · Anthropology · Critical Race Theory in Education · Discourse Analysis in Language Studies · Gender Studies · History · Law · Multilingual Education and Policy
Nicknames in Video Gaming
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Branding the Alsatian Oxymoron
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Reading and Righting the Names at a Convocation Ceremony
Identity, agency, and investment in Chinese students’ English naming practices
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Playing at being bilingual
How to drop a name
Corporations are people
Revisiting Americanist Arguments and Rethinking Scale in Linguistic Anthropology
Linguistic Anthropology in 2013
Naming and identity
A Companion to Linguistic Anthropology
Brands
Multiplicity and Contention among Language Ideologies
Mind, Language and Reality
Indexical order and the dialectics of sociolinguistic life
Nicknames, Interpellation, and Dubya's Theory of the State
Racist!’
Forms of address and terms of reference
Naming as social practice
Variation and the indexical field 1
Across the Scales of Time
Nicknames and the Lexicon of Sports
Language and Social Relations
Sociolinguistic scales
Race and the re-embodied voice in Hollywood film
From genericide to viral marketing
Corporations are people
Voice, Footing, Enregisterment
The structural and demographic implications of nicknames in Navanogal, Spain1
A Substitute Name System in the Scottish Highlands1
Nicknames and Social Structure in Zinacantan1
The Semiotics of Brand
Brand, Citationality, Performativity
Commodity Registers
Animation
| Unique citing works | 12 |
|---|---|
| Citations per year | 0,92 |
| Citation span | 2013 - 2024 (12) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 11 |