Barbara L Metcalf
Datos Biográficos
| ID | 121385 |
|---|---|
| NOMBRE | Barbara L Metcalf |
| NOMBRES | Barbara L |
| APELLIDO | Metcalf |
| FIRMA | METCALF B L |
| VERIFICADO | No |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAS | 29 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1981 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 1986 |
| ÍNDICE H | 2 |
Nutrition Information in the Supermarket
Lists of nutrition information posted in supermarkets were designed to reduce the information-processing costs of comparing alternative foods. In Experiment 1, lists of vitamins and minerals increased nutrition knowledge but had no influence on actual purchases. In Experiment 2, a list of added sugar—a negative component of food—increased the market share of low-sugar breakfast cereals at the expense of high-sugar brands. We conclude that effort-…
Identifying Misleading Advertising
A procedure for identifying misleading advertising is presented, based solely on measured consumer beliefs. An advertisement is misleading if an exposed group holds more false beliefs than a comparison group. When ten allegedly misleading advertisements were tested, two were identified as incrementally misleading, and four others were shown to be exploitively misleading
Nutrition Information in the Supermarket
Lists of nutrition information posted in supermarkets were designed to reduce the information-processing costs of comparing alternative foods. In Experiment 1, lists of vitamins and minerals increased nutrition knowledge but had no influence on actual purchases. In Experiment 2, a list of added sugar—a negative component of food—increased the market share of low-sugar breakfast cereals at the expense of high-sugar brands. We conclude that effort-…
Identifying Misleading Advertising
A procedure for identifying misleading advertising is presented, based solely on measured consumer beliefs. An advertisement is misleading if an exposed group holds more false beliefs than a comparison group. When ten allegedly misleading advertisements were tested, two were identified as incrementally misleading, and four others were shown to be exploitively misleading
Identifying Misleading Advertising
A procedure for identifying misleading advertising is presented, based solely on measured consumer beliefs. An advertisement is misleading if an exposed group holds more false beliefs than a comparison group. When ten allegedly misleading advertisements were tested, two were identified as incrementally misleading, and four others were shown to be exploitively misleading
Nutrition Information in the Supermarket
Lists of nutrition information posted in supermarkets were designed to reduce the information-processing costs of comparing alternative foods. In Experiment 1, lists of vitamins and minerals increased nutrition knowledge but had no influence on actual purchases. In Experiment 2, a list of added sugar—a negative component of food—increased the market share of low-sugar breakfast cereals at the expense of high-sugar brands. We conclude that effort-…
Business (2 obras) · Advertising (1 obras) · Biology (1 obras) · Computer Science (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer Market Behavior and Pricing (1 obras) · Education, Psychology, and Social Research (1 obras) · Food Science (1 obras) · Food Science (1 obras) · History (1 obras)