Identifying Misleading Advertising
Datos Bibliográficos
| ID | 2192205 |
|---|---|
| Autores | J Edward Russo (0000-0003-2897-7545), Barbara L Metcalf, Debra Stephens, Debra L Stephens |
| Año | 1981 |
| Volumen | 8 |
| Número | 2 |
| Páginas | 119 |
| Fecha de publicación | 1981-09-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208848 |
| OpenAlex | W1979367279 |
| Idioma | EN |
| Citas recibidas | 14 |
| Referencias citadas | 2 |
A procedure for identifying misleading advertising is presented, based solely on measured consumer beliefs. An advertisement is misleading if an exposed group holds more false beliefs than a comparison group. When ten allegedly misleading advertisements were tested, two were identified as incrementally misleading, and four others were shown to be exploitively misleading
Advertising · Business · Library science · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · History · Psychology of Social Influence
La publicidad con pretendida finalidad sanitaria en la radio española. Un análisis empírico por tipo de emisora
Deception by Implication
The Cognitive Processing of Misleading Adversiting in Young and Old Adults
The Comprehension/Miscomprehension of Print Communication
Reference Prices and Deception in Newspaper Advertising
Marketing and Seduction
Dimensions of Consumer Expertise
“More than words”
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising
The dance between darkness and light
Winning the Battle but Losing the War
Greenwashing or Striving to Persist
The Means and End of Greenwash
Impact of dark patterns on consumers’ perceived fairness and attitude
| Obras citantes distintas | 14 |
|---|---|
| Citas por año | 0,25 |
| Intervalo de citas | 1970 - 2025 (56) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 7 |