Jonathan E Schroeder
Datos Biográficos
| ID | 135273 |
|---|---|
| NOMBRE | Jonathan E Schroeder |
| NOMBRES | Jonathan E |
| APELLIDO | Schroeder |
| FIRMA | SCHROEDER J E |
| AFILIACIONES | Rochester Institute of Technology |
| ORCID | 0000-0003-3337-1310 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 26 |
| TOTAL DE CITAS | 143 |
| TOTAL COMO AUTOR | 25 |
| TOTAL COMO EDITOR | 1 |
| PRIMER AÑO DE PUBLICACIÓN | 1997 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 7 |
Chromocentric organizing
Folk and Fantasy
This article explores the reflections of Caribbean culture found in mid-century calypso album cover art. Calypso cover art offers important documentations of Caribbean folk life and cultural identity pre-independence, but at the same time, facilitate the exportation of colonial fantasies about local life to attract tourists. The images examined invariably construct Caribbean islands as “places to play” (Sheller, 2003 Sheller, M. (2003). Consuming…
Making Skin Visible
Human skin, photography, and consumer culture combine to produce striking images designed to promote visions of the good life. Branding and marketing imagery mobilize skin to resonate and communicate with consumers, which influences the meaning-making possibilities of skin more broadly. Representations of skin in consumer culture, including marketing communications, are anything but 'blank' backgrounds or 'neutral' meaning spaces. We analyse how …
Consumers and brands
The digital age has wreaked havoc on traditional models of branding. Social media has become a key platform for branding activity, including online brand communities, promotion, and branded content, as well as a powerful forum for brand celebration, commentary, and critique. Value creation represents a key aspect of consumer-brand relationships. Consumer research on branding has identified various forms of value co-creation, including co-producti…
Consumption, Visual
Visual consumption characterizes life in the digital age – the computer, the Internet, and visual media structure twenty‐first‐century lives, commanding time and attention, providing a steady stream of images that appear to present the world to the consumer. Encompassing not only visual‐oriented consumer behavior such as watching television, interacting with social media, playing video games, bird watching, tourism, museum going, or window‐shoppi…
Vinyl Freak
Many of us who were around before the ascendance of compact discs have memories of buying our first vinyl LP. Details of removing the plastic wrap, admiring the cover, holding the edges of the LP a
The practice of light
In early May 2015, I attended the Nitrate Picture Show, a festival of nitrate film, held in Rochester, New York, and hosted by the George Eastman House International Museum of Film and Photography
Greg Barnhisel, Cold War Modernists
Selfie
Although selfies may appear to be the latest fad, their popularity has had a transformational influence on contemporary culture. Selfies invoke important issues in communication, photography, psychology, self-expression, and digital media studies – as they bring up a host of concerns about identity, privacy, security, and surveillance. This article provides an interdisciplinary overview of the selfie as both an object and a practice, and offers t…
Semiotics
Semiotics – the study of signs – provides a framework for understanding of meaning‐making within brand management, marketing, and organization, as well as the overall process of commodification that characterizes the modern market. Semiotic analysis focuses on how signs, including advertising images, brands, corporate reports, organizational communication, and strategic messages produce meaning. Semiotic analysis centers on the sign, made up of a…
Brand Culture
Brand culture places brands firmly within culture to look at the complex underpinnings of branding processes. Much brand research emerged from the allied fields of management, marketing, and strategy, which traditionally favor positivistic models of brand “effects” driven by quantitative analysis. Recently, sociologists, anthropologists, and cultural studies researchers have looked at brands from historical, critical, and ideological perspectives…
Ad hoc reviewers for 2014
Communicating identity/consuming difference
This article provides an editorial introduction to the special issue of Consumption Markets & Culture on “Communication Identity/Consuming Difference.” The issue brings together scholars from a variety of disciplines and approaches to share research about how identities are presented and performed in consumer culture, and why it matters. Together, the papers showcase interdisciplinary perspectives that discuss and theorize how identity is communi…
The Routledge Companion to Visual Organization
Introduction: Mapping the Field of Visual Organization (Emma Bell, Samantha Warren and Jonathan Schroeder) Part I: Thinking Visually About Organization 1. Between the Visible and Invisible in Organizations (Wendelin Kupers) 2. The Visual Organization: Barthesian Perspectives (Jane Davison) 3. The Method of Juxtaposition: Unfolding the Visual Turn in Organization Studies (Bent M. Sorensen) 4. The Limits of Visualization: Occularcentrism and Organi…
Literature Review
Consumption, Visual
Visual consumption characterizes life in the information age. The computer, the Web, and the visual mass media structure twenty‐first century lives, commanding time and attention, providing a steady stream of images that appear to bring the world within. Encompassing not only visual‐oriented consumer behavior such as watching television, playing video games, bird watching, tourism, museum going, and window shopping, visual consumption also introd…
Brand Culture
Brand culture places brands firmly within culture to look at the complex underpinnings of branding processes. Much brand research emerged from the allied fields of management, marketing, and strategy, which generally hew toward positivistic models of brand “effects” driven by quantitative analysis. Recently, sociologists, anthropologists, and cultural studies researchers have looked at brands from historical, critical, and ideological perspective…
Aesthetics Awry
Thomas Kinkade is America’s most commercially successful and wealthy artist, with an annual turnover in excess of $100 million. Many artists and art dealers are business focused; Kinkade may have just taken this commercial concern to its logical extreme by extending his lifestyle brand into galleries, real estate, and equities. Like brands, art circulates within commodity culture, largely outside the artist’s control once it leaves the studio. Ye…
Mirrors of Masculinity
Through explication of a visual research method, this paper theorizes how masculine identity interacts with consumption—of imagery, products, desires, and passions in advertising and consumer culture. We analyze the male body as a discursive “effect” created at the intersection of consumption and several marketing discourses such as advertising, market segmentation, and visual communication, balancing between brand strategy—what the marketer inte…
Guest Editor's Introduction
Visual Methodologies and Analysis
Visual Consumption
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theor…
Innovations in Information Technology
Information technologies help in defining historical eras. Innovations in information technology (IT) often lead to profound changes in social, cultural, and economic processes. Art historical approaches open up a realm of earlier forms of IT and provide productive fresh perspectives on technological innovations. Changes in image production during the Renaissance advanced possibilities for art to address or "hail" the viewer in more personal ways…
Twilight Zones
(1998). Twilight Zones: The Hidden Life of Cultural Images from Plato to O. J. by Susan Bordo. Fashion Theory: Vol. 2, No. 2, pp. 193-196
Marketing images of gender
An interpretive method drawing from social psychology, feminist theory and art criticism is developed to analyze contemporary images of gender. Utilizing and expanding upon visual research techniques, a selection of ads from contemporary fashion magazines and catalogs was assembled to illustrate particular themes suggested by research on the representation of gender in advertising. The body‐and what it expresses‐is a site of central concern, and …
Mirrors of Masculinity
Through explication of a visual research method, this paper theorizes how masculine identity interacts with consumption—of imagery, products, desires, and passions in advertising and consumer culture. We analyze the male body as a discursive “effect” created at the intersection of consumption and several marketing discourses such as advertising, market segmentation, and visual communication, balancing between brand strategy—what the marketer inte…
Marketing images of gender
An interpretive method drawing from social psychology, feminist theory and art criticism is developed to analyze contemporary images of gender. Utilizing and expanding upon visual research techniques, a selection of ads from contemporary fashion magazines and catalogs was assembled to illustrate particular themes suggested by research on the representation of gender in advertising. The body‐and what it expresses‐is a site of central concern, and …
Selfie
Although selfies may appear to be the latest fad, their popularity has had a transformational influence on contemporary culture. Selfies invoke important issues in communication, photography, psychology, self-expression, and digital media studies – as they bring up a host of concerns about identity, privacy, security, and surveillance. This article provides an interdisciplinary overview of the selfie as both an object and a practice, and offers t…
Guest Editor's Introduction
Making Skin Visible
Human skin, photography, and consumer culture combine to produce striking images designed to promote visions of the good life. Branding and marketing imagery mobilize skin to resonate and communicate with consumers, which influences the meaning-making possibilities of skin more broadly. Representations of skin in consumer culture, including marketing communications, are anything but 'blank' backgrounds or 'neutral' meaning spaces. We analyse how …
Innovations in Information Technology
Information technologies help in defining historical eras. Innovations in information technology (IT) often lead to profound changes in social, cultural, and economic processes. Art historical approaches open up a realm of earlier forms of IT and provide productive fresh perspectives on technological innovations. Changes in image production during the Renaissance advanced possibilities for art to address or "hail" the viewer in more personal ways…
Communicating identity/consuming difference
This article provides an editorial introduction to the special issue of Consumption Markets & Culture on “Communication Identity/Consuming Difference.” The issue brings together scholars from a variety of disciplines and approaches to share research about how identities are presented and performed in consumer culture, and why it matters. Together, the papers showcase interdisciplinary perspectives that discuss and theorize how identity is communi…
Aesthetics Awry
Thomas Kinkade is America’s most commercially successful and wealthy artist, with an annual turnover in excess of $100 million. Many artists and art dealers are business focused; Kinkade may have just taken this commercial concern to its logical extreme by extending his lifestyle brand into galleries, real estate, and equities. Like brands, art circulates within commodity culture, largely outside the artist’s control once it leaves the studio. Ye…
Visual Methodologies and Analysis
Social Anxiety and Performance in an Interpersonal Perception Task
The Interpersonal Perception Task-15 videotape served as a criterion measure to test hypotheses about individual differences in interpersonal perception. 160 undergraduates completed the Personal Report of Communication Apprehension Scale, the Shyness and Sociability Scale, and the Interpersonal Perception Task-15. Scores on the Communication Apprehension Scale were negatively correlated with Interpersonal Perception Task-15 scores, as predicted.…
Twilight Zones
(1998). Twilight Zones: The Hidden Life of Cultural Images from Plato to O. J. by Susan Bordo. Fashion Theory: Vol. 2, No. 2, pp. 193-196
Marketing images of gender
An interpretive method drawing from social psychology, feminist theory and art criticism is developed to analyze contemporary images of gender. Utilizing and expanding upon visual research techniques, a selection of ads from contemporary fashion magazines and catalogs was assembled to illustrate particular themes suggested by research on the representation of gender in advertising. The body‐and what it expresses‐is a site of central concern, and …
Visual Consumption
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theor…
Innovations in Information Technology
Information technologies help in defining historical eras. Innovations in information technology (IT) often lead to profound changes in social, cultural, and economic processes. Art historical approaches open up a realm of earlier forms of IT and provide productive fresh perspectives on technological innovations. Changes in image production during the Renaissance advanced possibilities for art to address or "hail" the viewer in more personal ways…
Guest Editor's Introduction
Visual Methodologies and Analysis
Mirrors of Masculinity
Through explication of a visual research method, this paper theorizes how masculine identity interacts with consumption—of imagery, products, desires, and passions in advertising and consumer culture. We analyze the male body as a discursive “effect” created at the intersection of consumption and several marketing discourses such as advertising, market segmentation, and visual communication, balancing between brand strategy—what the marketer inte…
Aesthetics Awry
Thomas Kinkade is America’s most commercially successful and wealthy artist, with an annual turnover in excess of $100 million. Many artists and art dealers are business focused; Kinkade may have just taken this commercial concern to its logical extreme by extending his lifestyle brand into galleries, real estate, and equities. Like brands, art circulates within commodity culture, largely outside the artist’s control once it leaves the studio. Ye…
Consumption, Visual
Visual consumption characterizes life in the information age. The computer, the Web, and the visual mass media structure twenty‐first century lives, commanding time and attention, providing a steady stream of images that appear to bring the world within. Encompassing not only visual‐oriented consumer behavior such as watching television, playing video games, bird watching, tourism, museum going, and window shopping, visual consumption also introd…
Brand Culture
Brand culture places brands firmly within culture to look at the complex underpinnings of branding processes. Much brand research emerged from the allied fields of management, marketing, and strategy, which generally hew toward positivistic models of brand “effects” driven by quantitative analysis. Recently, sociologists, anthropologists, and cultural studies researchers have looked at brands from historical, critical, and ideological perspective…
Literature Review
The Routledge Companion to Visual Organization
Introduction: Mapping the Field of Visual Organization (Emma Bell, Samantha Warren and Jonathan Schroeder) Part I: Thinking Visually About Organization 1. Between the Visible and Invisible in Organizations (Wendelin Kupers) 2. The Visual Organization: Barthesian Perspectives (Jane Davison) 3. The Method of Juxtaposition: Unfolding the Visual Turn in Organization Studies (Bent M. Sorensen) 4. The Limits of Visualization: Occularcentrism and Organi…
Semiotics
Semiotics – the study of signs – provides a framework for understanding of meaning‐making within brand management, marketing, and organization, as well as the overall process of commodification that characterizes the modern market. Semiotic analysis focuses on how signs, including advertising images, brands, corporate reports, organizational communication, and strategic messages produce meaning. Semiotic analysis centers on the sign, made up of a…
Brand Culture
Brand culture places brands firmly within culture to look at the complex underpinnings of branding processes. Much brand research emerged from the allied fields of management, marketing, and strategy, which traditionally favor positivistic models of brand “effects” driven by quantitative analysis. Recently, sociologists, anthropologists, and cultural studies researchers have looked at brands from historical, critical, and ideological perspectives…
Ad hoc reviewers for 2014
Communicating identity/consuming difference
This article provides an editorial introduction to the special issue of Consumption Markets & Culture on “Communication Identity/Consuming Difference.” The issue brings together scholars from a variety of disciplines and approaches to share research about how identities are presented and performed in consumer culture, and why it matters. Together, the papers showcase interdisciplinary perspectives that discuss and theorize how identity is communi…
Greg Barnhisel, Cold War Modernists
Selfie
Although selfies may appear to be the latest fad, their popularity has had a transformational influence on contemporary culture. Selfies invoke important issues in communication, photography, psychology, self-expression, and digital media studies – as they bring up a host of concerns about identity, privacy, security, and surveillance. This article provides an interdisciplinary overview of the selfie as both an object and a practice, and offers t…
Consumers and brands
The digital age has wreaked havoc on traditional models of branding. Social media has become a key platform for branding activity, including online brand communities, promotion, and branded content, as well as a powerful forum for brand celebration, commentary, and critique. Value creation represents a key aspect of consumer-brand relationships. Consumer research on branding has identified various forms of value co-creation, including co-producti…
Consumption, Visual
Visual consumption characterizes life in the digital age – the computer, the Internet, and visual media structure twenty‐first‐century lives, commanding time and attention, providing a steady stream of images that appear to present the world to the consumer. Encompassing not only visual‐oriented consumer behavior such as watching television, interacting with social media, playing video games, bird watching, tourism, museum going, or window‐shoppi…
Vinyl Freak
Many of us who were around before the ascendance of compact discs have memories of buying our first vinyl LP. Details of removing the plastic wrap, admiring the cover, holding the edges of the LP a
The practice of light
In early May 2015, I attended the Nitrate Picture Show, a festival of nitrate film, held in Rochester, New York, and hosted by the George Eastman House International Museum of Film and Photography
Making Skin Visible
Human skin, photography, and consumer culture combine to produce striking images designed to promote visions of the good life. Branding and marketing imagery mobilize skin to resonate and communicate with consumers, which influences the meaning-making possibilities of skin more broadly. Representations of skin in consumer culture, including marketing communications, are anything but 'blank' backgrounds or 'neutral' meaning spaces. We analyse how …
Folk and Fantasy
This article explores the reflections of Caribbean culture found in mid-century calypso album cover art. Calypso cover art offers important documentations of Caribbean folk life and cultural identity pre-independence, but at the same time, facilitate the exportation of colonial fantasies about local life to attract tourists. The images examined invariably construct Caribbean islands as “places to play” (Sheller, 2003 Sheller, M. (2003). Consuming…
Art (17 obras) · Sociology (14 obras) · Aesthetics (13 obras) · Political science (10 obras) · Business (9 obras) · Advertising (8 obras) · Computer Science (8 obras) · Visual arts (8 obras) · Consumer Behavior in Brand Consumption and Identification (7 obras) · Media, Gender, and Advertising (7 obras)