Consumption, Visual

Datos Bibliográficos

ID18942829
AutoresJonathan E Schroeder (0000-0003-3337-1310, Rochester Institute of Technology, autor de correspondencia)
Año2017
Páginas1-4
Fecha de publicación2017-09-22
Peer ReviewedSí
Open AccessSí
TipoOTHER
RevistaThe Blackwell Encyclopedia of Sociology (JOURNAL)
EditorialWiley (PUBLISHER • GB)
DOI10.1002/9781405165518.wbeosc125.pub2
OpenAlexW4249574404
ISBN9781405165518
IdiomaEN
Referencias citadas18

Visual consumption characterizes life in the digital age – the computer, the Internet, and visual media structure twenty‐first‐century lives, commanding time and attention, providing a steady stream of images that appear to present the world to the consumer. Encompassing not only visual‐oriented consumer behavior such as watching television, interacting with social media, playing video games, bird watching, tourism, museum going, or window‐shopping, visual consumption also introduces a methodological framework to investigate the interstices of consumption, vision, and culture, including how visual images are handled by consumption studies. Visual consumption constitutes a key attribute of an experience economy organized around attention, in which strategic communication – including advertising, promotion, Web sites, retail environments, and digital media – incorporates visual images designed to capture attention, build brand names, create mindshare, produce attractive products and services, and persuade citizens, consumers, and voters

Advertising · Aesthetics · Art · Business · Computer security · Multimedia · Political science · Social media · The Internet · Tourism · Visual Communication · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Cultural Industries and Urban Development · Digital Marketing and Social Media