William B Locander

Datos Biográficos

ID205222
NOMBREWilliam B Locander
NOMBRESWilliam B
APELLIDOLocander
FIRMALOCANDER W B
ORCID0009-0006-9369-919X
VERIFICADOSí
TOTAL DE OBRAS5
TOTAL DE CITAS219
TOTAL COMO AUTOR5
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN1980
AÑO MÁS RECIENTE DE PUBLICACIÓN1994
ÍNDICE H4

  • The Spoken and the Unspoken

    Craig J Thompson, Howard R Pollio et al.ARTICLEJournal of Consumer Research1994Citada por: 50

    This article draws on the philosophical concept of the hermeneutical circle to explore the cultural viewpoints that underlie the meanings expressed by consumers. Phenomenological interviews were conducted with adult female consumers. The interviews are interpreted first by the identification of an exemplary image or event that we describe as a symbolic metaphor. We show that these symbolic metaphors highlight key personal meanings that each parti…

  • The Lived Meaning of Free Choice

    Craig J Thompson, William B Locander et al.ARTICLEJournal of Consumer Research1990Citada por: 25

    An existential-phenomenological description of everyday consumer experiences of contemporary married women with children is offered. An idiographic case study provides a thick description of this phenomenon and illustrates the hermeneutic process used in the interpretation. Following the case study, three interpretive themes are presented as mutually related aspects of an experiential gestalt that is shaped by the contextual ground of participant…

  • Putting Consumer Experience Back into Consumer Research

    Craig J Thompson, William B Locander et al.ARTICLEJournal of Consumer Research1989Citada por: 128

    Existential-phenomenology is presented as an alternative paradigm for conceptualizing and studying consumer experience. Basic theoretical tenets of existential-phenomenology are contrasted with more traditional assumptions and methods used in consumer research. The metaphors used by each paradigm to describe its world view are provided and their respective implications for consumer research discussed. One phenomenological research method is detai…

  • Improving Interview Method and Questionnaire Design

    Howard Schuman, Norman M Bradburn et al.ARTICLESocial Forces1980Citada por: 13

  • Attribution Theory and Advertising Effectiveness

    Richard M Sparkman, Jr Richard M Sparkman et al.ARTICLEJournal of Consumer Research1980Citada por: 3

    A factorial experiment was conducted to determine the effects of advertising context on the perception of an advertisement. Kelley's attribution variables were used to define four dimensions of context: consensus, consistency over time, consistency over modality, and distinctiveness