Attribution Theory and Advertising Effectiveness
Datos Bibliográficos
| ID | 2192190 |
|---|---|
| Autores | Richard M Sparkman, Jr Richard M Sparkman, William B Locander (0009-0006-9369-919X) |
| Año | 1980 |
| Volumen | 7 |
| Número | 3 |
| Páginas | 219 |
| Fecha de publicación | 1980-12-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208810 |
| OpenAlex | W2138053097 |
| Idioma | EN |
| Citas recibidas | 17 |
| Referencias citadas | 5 |
A factorial experiment was conducted to determine the effects of advertising context on the perception of an advertisement. Kelley's attribution variables were used to define four dimensions of context: consensus, consistency over time, consistency over modality, and distinctiveness
Advertising · Attribution · Business · Experimental Behavioral Economics Studies · Game Theory and Applications · Marketing · Opinion Dynamics and Social Influence · Psychology · Social Psychology
A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions
Recent Attribution Research in Consumer Behavior
Measurement and Structure of Kelley's Covariance Theory
The Persuasion Knowledge Model
Attribution Theory
Consequences of “greenwashing”
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
Consistency matters
Do tourists’ perceptions of GI products affect destination food image and pay more? Evaluating the moderating role of seeking diversity
Attribution of global ethical norms
A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions
Biased News or Biased Public
Effect of appeal orientation in sponsored ad forwarding on a microblog platform
The role of emotion in a housing purchase
Engaging with Bot Narratives
The Influencers' Attributes and Customer Purchase Intention
| Obras citantes distintas | 17 |
|---|---|
| Citas por año | 0,42 |
| Intervalo de citas | 1986 - 2025 (40) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 13 |