James M Munch
Datos Biográficos
| ID | 206624 |
|---|---|
| NOMBRE | James M Munch |
| NOMBRES | James M |
| APELLIDO | Munch |
| FIRMA | MUNCH J M |
| VERIFICADO | No |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 16 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1985 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 1993 |
| ÍNDICE H | 2 |
The Effects of Argument Structure and Affective Tagging on Product Attitude Formation
How do structural and affective elements in a persuasive message influence consumers' product beliefs and attitudes? In this article, we examine how the logical structure of arguments (provided through warrants) influences consumers' beliefs about product claims. Next, we examine how explicit statements about product claim desirability (provided through affective tag sentences) influence product attitude. Our results show that argument structure …
The Super Bowl
In this study, we investigate (1) the effect that “Super Bowl XX” had on the emotions (defined by arousal and pleasure) of viewers in three cities and (2) how these emotional reactions influenced recall for ads broadcast during the game. City differences in overall emotional reactions to the program were observed, differences that had theoretical relevance to the effect of emotion on ad recall. Recall was found to be negatively related to emotion…
Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall
Summarizing rhetorical questions were used in a sales presentation for a new product. In a high involvement setting, grammatical form, summarization frequency, and argument strength were manipulated. Unlike results of past studies, rhetoricals reduced argument recall. Furthermore, using more rhetoricals paired with strong arguments decreased recall, but using more rhetoricals with weak arguments did not. Message acceptance, thought verbalization,…
Examining the Target of Receiver Elaborations
A replication and extension of the Petty, Cacioppo, and Heesacker (1981) study on the effects of rhetorical questions is used to demonstrate the importance of considering the target of receivers' elaborations in theory testing and development. An examination of source-related elaborations provides new insight into how rhetorical questions influence persuasion. Implications for the Elaboration Likelihood Model are discussed
Examining the Target of Receiver Elaborations
A replication and extension of the Petty, Cacioppo, and Heesacker (1981) study on the effects of rhetorical questions is used to demonstrate the importance of considering the target of receivers' elaborations in theory testing and development. An examination of source-related elaborations provides new insight into how rhetorical questions influence persuasion. Implications for the Elaboration Likelihood Model are discussed
Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall
Summarizing rhetorical questions were used in a sales presentation for a new product. In a high involvement setting, grammatical form, summarization frequency, and argument strength were manipulated. Unlike results of past studies, rhetoricals reduced argument recall. Furthermore, using more rhetoricals paired with strong arguments decreased recall, but using more rhetoricals with weak arguments did not. Message acceptance, thought verbalization,…
The Effects of Argument Structure and Affective Tagging on Product Attitude Formation
How do structural and affective elements in a persuasive message influence consumers' product beliefs and attitudes? In this article, we examine how the logical structure of arguments (provided through warrants) influences consumers' beliefs about product claims. Next, we examine how explicit statements about product claim desirability (provided through affective tag sentences) influence product attitude. Our results show that argument structure …
The Super Bowl
In this study, we investigate (1) the effect that “Super Bowl XX” had on the emotions (defined by arousal and pleasure) of viewers in three cities and (2) how these emotional reactions influenced recall for ads broadcast during the game. City differences in overall emotional reactions to the program were observed, differences that had theoretical relevance to the effect of emotion on ad recall. Recall was found to be negatively related to emotion…
Examining the Target of Receiver Elaborations
A replication and extension of the Petty, Cacioppo, and Heesacker (1981) study on the effects of rhetorical questions is used to demonstrate the importance of considering the target of receivers' elaborations in theory testing and development. An examination of source-related elaborations provides new insight into how rhetorical questions influence persuasion. Implications for the Elaboration Likelihood Model are discussed
The Super Bowl
In this study, we investigate (1) the effect that “Super Bowl XX” had on the emotions (defined by arousal and pleasure) of viewers in three cities and (2) how these emotional reactions influenced recall for ads broadcast during the game. City differences in overall emotional reactions to the program were observed, differences that had theoretical relevance to the effect of emotion on ad recall. Recall was found to be negatively related to emotion…
Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall
Summarizing rhetorical questions were used in a sales presentation for a new product. In a high involvement setting, grammatical form, summarization frequency, and argument strength were manipulated. Unlike results of past studies, rhetoricals reduced argument recall. Furthermore, using more rhetoricals paired with strong arguments decreased recall, but using more rhetoricals with weak arguments did not. Message acceptance, thought verbalization,…
The Effects of Argument Structure and Affective Tagging on Product Attitude Formation
How do structural and affective elements in a persuasive message influence consumers' product beliefs and attitudes? In this article, we examine how the logical structure of arguments (provided through warrants) influences consumers' beliefs about product claims. Next, we examine how explicit statements about product claim desirability (provided through affective tag sentences) influence product attitude. Our results show that argument structure …
Psychology (4 obras) · Consumer Behavior in Brand Consumption and Identification (3 obras) · Argument (complex analysis) (2 obras) · Cognitive psychology (2 obras) · Communication in Education and Healthcare (2 obras) · Computer Science (2 obras) · Recall (2 obras) · Rhetorical question (2 obras) · Social Psychology (2 obras) · Advanced Text Analysis Techniques (1 obras)