Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall

Datos Bibliográficos

ID3000234
AutoresJames M Munch, John L Swasy
Año1988
Volumen15
Número1
Páginas69
Fecha de publicación1988-06-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209146
OpenAlexW2004975657
IdiomaEN
Citas recibidas11
Referencias citadas8

Summarizing rhetorical questions were used in a sales presentation for a new product. In a high involvement setting, grammatical form, summarization frequency, and argument strength were manipulated. Unlike results of past studies, rhetoricals reduced argument recall. Furthermore, using more rhetoricals paired with strong arguments decreased recall, but using more rhetoricals with weak arguments did not. Message acceptance, thought verbalization, and self-reported distraction data were consistent with our recall findings

Argument (complex analysis) · Automatic summarization · Cognitive psychology · Distraction · Linguistics · Natural language processing · Presentation (obstetrics) · Recall · Rhetorical question · Advanced Text Analysis Techniques · Communication in Education and Healthcare · Computer Science · Discourse Analysis in Language Studies · Medicine · Philosophy · Psychology