Stephen A Goodwin
Datos Biográficos
| ID | 225457 |
|---|---|
| NOMBRE | Stephen A Goodwin |
| NOMBRES | Stephen A |
| APELLIDO | Goodwin |
| FIRMA | GOODWIN S A |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 1 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1982 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 1982 |
| ÍNDICE H | 1 |
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
Advertising (1 obras) · Business (1 obras) · Computer Science (1 obras) · Consumer Market Behavior and Pricing (1 obras) · Corporate Identity and Reputation (1 obras) · Digital Communication and Language (1 obras) · Library science (1 obras)