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Aurora Occa

Datos Biográficos

ID241638
NOMBREAurora Occa
NOMBRESAurora
APELLIDOOcca
FIRMAOCCA A
AFILIACIONESUniversity of Kentucky
ORCID0000-0001-5311-144X
VERIFICADOSí
TOTAL DE OBRAS11
TOTAL DE CITAS2
TOTAL COMO AUTOR11
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2016
AÑO MÁS RECIENTE DE PUBLICACIÓN2026
ÍNDICE H1
  • Awareness of Cancer Risk Factors, Cancer Perceptions, and Correlates Among African Americans and Sub-Saharan African Immigrant Adults

    Open Access•Adebola Adegboyega, Amanda Thaxton Amanda et al.•ARTICLE•Journal of Racial and Ethnic…•2026

  • Effects of Character Accent on Perceived Similarity, Transportation, and Narrative Persuasion

    Marko Dragojevic, Aurora Occa et al.•ARTICLE•Health Communication•2024

    Guided by narrative transportation theory and the social identity approach, this study examined the effects of character accent on perceived similarity, transportation, and narrative persuasion. Cigarette smokers from Kentucky (N = 492) listened to a first-person narrative about smoking-induced lung cancer. The character spoke either with a Southern American English (SAE; ingroup) or a General American English (GAE; outgroup) accent. Opposite to …

  • Improving African Americans’ Intentions to Enroll in a Health Registry

    Aurora Occa, Diane B Francis et al.•ARTICLE•Health Communication•2023

    African Americans' enrollment in health registries is low, negatively affecting their representation in clinical research. Young African Americans are particularly underrepresented. Because medical discoveries are typically based on findings from research that lacks minority representation, new treatments may not be equally effective with members of the African American community. This may further exacerbate health disparities. In this two-phase …

  • Community-Based Participatory Research (CBPR) to Enhance Participation of Racial/Ethnic Minorities in Clinical Trials

    Soroya Julian Mcfarlane, Aurora Occa et al.•ARTICLE•Health Communication•2022

  • The role of cognitive absorption in the persuasiveness of multimedia messages

    Open Access•Aurora Occa, Susan E Morgan•ARTICLE•Computers & Education•2022

  • What Motivates You to Share? The Effect of Interactive Tailored Information Aids on Information Sharing about Clinical Trials

    Bingjing Mao, Susan E Morgan et al.•ARTICLE•Health Communication•2021

    Cancer patients learn about research studies outside of the clinical environment, including websites, print and online advertisements, and interpersonal interactions. When cancer patients share credible information about clinical trials, they also frequently help clarify misunderstandings that may exist in their social networks. The present study investigated how an interactive tailored information aid on clinical trial participation motivated pa…

  • Young African Americans’ Communication with Family Members About Covid-19

    Open Access•Diane B Francis, Nia Mason et al.•ARTICLE•Journal of Racial and Ethnic…•2021

  • When is it OK to Joke? Adding humor to fear-based colonoscopy screening messages may increase compliance

    Nick Carcioppolo, Aurora Occa et al.•ARTICLE•Humor - International Journal of…•2020•Citada por: 1•Referencias: 16

    Large scale campaigns frequently use humor to increase compliance with colonoscopy screening recommendations. Problematically, we know little about how humor functions to influence screening. This study seeks to understand whether and how messages framed using humor appeals function differently from those using fear appeals to increase colonoscopy intentions. An online experiment ( N = 186) was conducted comparing colonoscopy screening messages f…

  • HPV Vaccine Searches on Pinterest

    Jeanine P D Guidry, Emily K Vraga et al.•ARTICLE•American Journal of Public Health•2020•Referencias: 26

    Objectives. To compare how human papillomavirus (HPV) vaccination was portrayed on Pinterest before and after the platform acted to moderate vaccine-related search results to understand (1) what the information environment looked like previously and (2) whether Pinterest’s policy decisions improved this environment in terms of sources and content. Methods. In this quantitative content analysis, we compared 2 samples of 500 HPV vaccine–focused Pin…

  • Underrepresentation of Hispanics and Other Minorities in Clinical Trials

    Open Access•Aurora Occa, Susan E Morgan et al.•ARTICLE•Journal of Racial and Ethnic…•2018•Citada por: 1•Referencias: 36

  • Developing a mHealth intervention to promote uptake of HIV testing among African communities in the UK

    Open Access•Catrin Evans, K Turner et al.•ARTICLE•BMC Public Health•2016

    HIV remains a stigmatized and de-prioritized issue within African migrant communities in the UK, posing barriers to HIV testing initiatives. A community-based participatory social marketing design can be successfully used to develop a culturally appropriate text messaging HIV intervention. Key challenges involved turning community research recommendations into brief text messages of only 160 characters. The intervention needs to be evaluated in a…

  • When is it OK to Joke? Adding humor to fear-based colonoscopy screening messages may increase compliance

    Nick Carcioppolo, Aurora Occa et al.•ARTICLE•Humor - International Journal of…•2020•Citada por: 1•Referencias: 16

    Large scale campaigns frequently use humor to increase compliance with colonoscopy screening recommendations. Problematically, we know little about how humor functions to influence screening. This study seeks to understand whether and how messages framed using humor appeals function differently from those using fear appeals to increase colonoscopy intentions. An online experiment ( N = 186) was conducted comparing colonoscopy screening messages f…

  • Underrepresentation of Hispanics and Other Minorities in Clinical Trials

    Open Access•Aurora Occa, Susan E Morgan et al.•ARTICLE•Journal of Racial and Ethnic…•2018•Citada por: 1•Referencias: 36

  • Developing a mHealth intervention to promote uptake of HIV testing among African communities in the UK

    Open Access•Catrin Evans, K Turner et al.•ARTICLE•BMC Public Health•2016

    HIV remains a stigmatized and de-prioritized issue within African migrant communities in the UK, posing barriers to HIV testing initiatives. A community-based participatory social marketing design can be successfully used to develop a culturally appropriate text messaging HIV intervention. Key challenges involved turning community research recommendations into brief text messages of only 160 characters. The intervention needs to be evaluated in a…

  • Underrepresentation of Hispanics and Other Minorities in Clinical Trials

    Open Access•Aurora Occa, Susan E Morgan et al.•ARTICLE•Journal of Racial and Ethnic…•2018•Citada por: 1•Referencias: 36

  • When is it OK to Joke? Adding humor to fear-based colonoscopy screening messages may increase compliance

    Nick Carcioppolo, Aurora Occa et al.•ARTICLE•Humor - International Journal of…•2020•Citada por: 1•Referencias: 16

    Large scale campaigns frequently use humor to increase compliance with colonoscopy screening recommendations. Problematically, we know little about how humor functions to influence screening. This study seeks to understand whether and how messages framed using humor appeals function differently from those using fear appeals to increase colonoscopy intentions. An online experiment ( N = 186) was conducted comparing colonoscopy screening messages f…

  • HPV Vaccine Searches on Pinterest

    Jeanine P D Guidry, Emily K Vraga et al.•ARTICLE•American Journal of Public Health•2020•Referencias: 26

    Objectives. To compare how human papillomavirus (HPV) vaccination was portrayed on Pinterest before and after the platform acted to moderate vaccine-related search results to understand (1) what the information environment looked like previously and (2) whether Pinterest’s policy decisions improved this environment in terms of sources and content. Methods. In this quantitative content analysis, we compared 2 samples of 500 HPV vaccine–focused Pin…

  • What Motivates You to Share? The Effect of Interactive Tailored Information Aids on Information Sharing about Clinical Trials

    Bingjing Mao, Susan E Morgan et al.•ARTICLE•Health Communication•2021

    Cancer patients learn about research studies outside of the clinical environment, including websites, print and online advertisements, and interpersonal interactions. When cancer patients share credible information about clinical trials, they also frequently help clarify misunderstandings that may exist in their social networks. The present study investigated how an interactive tailored information aid on clinical trial participation motivated pa…

  • Young African Americans’ Communication with Family Members About Covid-19

    Open Access•Diane B Francis, Nia Mason et al.•ARTICLE•Journal of Racial and Ethnic…•2021

  • Community-Based Participatory Research (CBPR) to Enhance Participation of Racial/Ethnic Minorities in Clinical Trials

    Soroya Julian Mcfarlane, Aurora Occa et al.•ARTICLE•Health Communication•2022

  • The role of cognitive absorption in the persuasiveness of multimedia messages

    Open Access•Aurora Occa, Susan E Morgan•ARTICLE•Computers & Education•2022

  • Improving African Americans’ Intentions to Enroll in a Health Registry

    Aurora Occa, Diane B Francis et al.•ARTICLE•Health Communication•2023

    African Americans' enrollment in health registries is low, negatively affecting their representation in clinical research. Young African Americans are particularly underrepresented. Because medical discoveries are typically based on findings from research that lacks minority representation, new treatments may not be equally effective with members of the African American community. This may further exacerbate health disparities. In this two-phase …

  • Effects of Character Accent on Perceived Similarity, Transportation, and Narrative Persuasion

    Marko Dragojevic, Aurora Occa et al.•ARTICLE•Health Communication•2024

    Guided by narrative transportation theory and the social identity approach, this study examined the effects of character accent on perceived similarity, transportation, and narrative persuasion. Cigarette smokers from Kentucky (N = 492) listened to a first-person narrative about smoking-induced lung cancer. The character spoke either with a Southern American English (SAE; ingroup) or a General American English (GAE; outgroup) accent. Opposite to …

  • Awareness of Cancer Risk Factors, Cancer Perceptions, and Correlates Among African Americans and Sub-Saharan African Immigrant Adults

    Open Access•Adebola Adegboyega, Amanda Thaxton Amanda et al.•ARTICLE•Journal of Racial and Ethnic…•2026

Psychology (8 obras) · Medicine (7 obras) · Public health (5 obras) · Computer Science (4 obras) · Family medicine (4 obras) · Media Influence and Health (4 obras) · Nursing (4 obras) · Social Psychology (4 obras) · Epidemiology (3 obras) · Ethnic group (3 obras)

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