HPV Vaccine Searches on Pinterest

Before and After Pinterest’s Actions to Moderate Content

Datos Bibliográficos

ID11022006
AutoresJeanine P D Guidry (0000-0002-6903-7464, Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Emily K Vraga (0000-0002-3016-3869, Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Linnea Laestadius (0000-0003-3272-9317, Virginia Commonwealth University), Linnea I Laestadius (Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Carrie A Miller (0000-0002-8136-7618, Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Aurora Occa (0000-0001-5311-144X, Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Xiaoli Nan (0000-0001-8139-0503, Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Hannah M Ming (Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Yan Qin (0000-0003-4729-6673, Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Bernard F Fuemmeler (0000-0002-3550-0107, Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...), Kellie E Carlyle (0000-0001-8287-5537, Jeanine P. D. Guidry is with the Robertson School of Media and Culture, Virginia Commonwealth University, Richmond. Emily K. Vraga is with the Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis. Carrie A. Miller, Hannah M. Ming, Bernard F. Fuemmeler, and Kellie E. Carlyle are with the Department of Health Behavior and Policy, Virginia Commonwealth University School of Medicine, Richmond. Linnea I. Laestadius is with the Joseph J. Zilber School of Public Health,...)
Año2020
Volumen110
NúmeroS3
PáginasS305-S311
Fecha de publicación2020-10-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaAmerican Journal of Public Health (JOURNAL)
Identificadores de la revistaISSN: 0090-0036 • E-ISSN: 1541-0048
EditorialAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2020.305827
PMID33001720
OpenAlexW3091556539
IdiomaEN
Citas recibidas2
Referencias citadas26

Objectives. To compare how human papillomavirus (HPV) vaccination was portrayed on Pinterest before and after the platform acted to moderate vaccine-related search results to understand (1) what the information environment looked like previously and (2) whether Pinterest’s policy decisions improved this environment in terms of sources and content. Methods. In this quantitative content analysis, we compared 2 samples of 500 HPV vaccine–focused Pinterest posts (“pins”) collected before and after Pinterest’s actions to provide more reliable vaccine-related information. Pins were based on search results and were analyzed using the Health Belief Model. Results. The majority of preaction search results leaned toward vaccine skepticism, specifically focused on perceived vaccine barriers. Few pins were published by public health–related Pinterest accounts. Postaction search results showed a significant shift to HPV vaccination benefits, and the number of pins by government or medical accounts increased. However, the proportion of pins in search results containing HPV content of any type was significantly lower. Conclusions. Pinterest’s efforts to moderate vaccination discussions were largely successful. However, the ban also appeared to limit HPV vaccination search results overall, which may contribute to confusion or an information vacuum

Advertising · Business · Confusion · Content analysis · Family medicine · Government (linguistics) · Human papillomavirus · Internet privacy · Public health · Skepticism · Sociology · Vaccination · Computer Science · Hate Speech and Cyberbullying Detection · Medicine · Misinformation and Its Impacts · Nursing · Psychology · Vaccine Coverage and Hesitancy · Virology