Kian Yeik Koay
Datos Biográficos
| ID | 275203 |
|---|---|
| NOMBRE | Kian Yeik Koay |
| NOMBRES | Kian Yeik |
| APELLIDO | Koay |
| FIRMA | KOAY K Y |
| AFILIACIONES | Sunway University |
| ORCID | 0000-0002-6268-161X |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 24 |
| TOTAL DE CITAS | 17 |
| TOTAL COMO AUTOR | 24 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2017 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 3 |
Understanding the role of simple packaging in affecting consumers’ intentions to purchase green cosmetic products
Purpose The purpose of this study is to examine how simple packaging can affect consumers’ perception of green cosmetic products in terms of naturalness, eco-friendliness and authenticity, thereby driving intentions to purchase green cosmetic products, drawing on the SOR model. This study also applies both sufficiency and necessity logics to identify the should-have and must-have factors of intentions to purchase green cosmetic products. Design/m…
Staying away from hazing
Purpose This study aims to examine how and when workplace hazing impacts cyberloafing, drawing on social exchange theory and social cognitive theory. Moral disengagement is examined as a mediator in the relationship between workplace hazing and cyberloafing. In addition, employee resilience and negative reciprocity beliefs are tested as moderators influencing the strength of the mediating effect of moral disengagement. Design/methodology/approach…
Understanding consumers' purchase intentions for functional foods from the perspective of the theory of consumption values
Purpose As consumers become more health-conscious, the demand for functional foods continues to rise. Hence, this study aims to understand the factors influencing consumers' purchase intentions for functional foods through the lens of the theory of consumption values (TCV). Design/methodology/approach Using a purposive sampling method, data were collected from 211 consumers who had purchased functional foods. Partial least squares structural equa…
Understanding the influence of chain coffee shops’ innovativeness on brand loyalty through brand satisfaction
Purpose The purpose of this research is to examine the influence of chain coffee shops’ innovativeness (e.g. menu innovativeness, technology-driven service innovativeness, experiential innovativeness and promotional innovativeness) on brand loyalty through brand satisfaction, drawing on the SOR theory. Design/methodology/approach Using a purposive sampling method, 284 consumers of chain coffee shops were surveyed. This study employs a multi-analy…
Be different! Understanding the influence of bubble tea stores’ innovativeness on revisit intentions through emotions
Purpose This study examines the influence of bubble tea stores’ innovativeness on revisit intentions through the Pleasure-Arousal-Dominance (PAD) model, grounded in the Stimulus-Organism-Response (SOR) theory. Design/methodology/approach Data were collected from 297 bubble tea consumers using a purposive sampling method. The data were then analysed using partial least squares structural equation modeling (PLS-SEM). Findings The results indicate t…
Consumers' motivation to purchase electric vehicles
How and when perceived social sustainability of brands increases consumers' willingness to pay a premium
More than a mere cup of bubble tea
Purpose This study aims to investigate the influence of perceived luxuriousness on consumers’ revisit intentions via the mediating effects of positive and negative emotions based on the Stimulus-Organism-Response (SOR) model. In this context, “luxuriousness” specifically refers to the richness of furnishings, including the visual allure of aesthetic design and the surrounding cues. Design/methodology/approach A quantitative approach using a surve…
Understanding consumers’ intentions to use QR code menus in the post-Covid-19 pandemic
Purpose This study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations. Design/methodology/approach Using a survey method, 200 data are collected from consumers who had used QR code menus in the past. Partial least squares structural equation modelling is used to analys…
Impact of project managers emotional intelligence on megaprojects success through mediating role of human related agile challenges
Globalization and competition drive rapid adoption of new technologies, leading to a rise in complex projects. Project managers need to know how to lead teams through the planning and execution phases of a project while keeping in line with the organization's objectives. In order to successfully manage complex projects, emotional intelligence is an essential leadership quality. Therefore, the present research aimed to investigate the impact of pr…
Understanding consumers’ digital piracy behaviour
This research aims to examine the explanatory and predictive power of seven theoretical models based on neutralisation theory, perceived risk theory, the theory of interpersonal behaviour, the theory of reasoned action, the theory of planned behaviour, the theory of self-regulation, and the norm activation theory. A total of 247 usable data were collected through a survey and analysed using partial least squares structural equation modelling. The…
Understanding consumers' intention to revisit bubble tea stores
Purpose Although the bubble tea market has been growing rapidly in recent years, not many studies have been conducted to understand why consumers revisit bubble tea stores. This study aims to understand consumers' intention to revisit bubble tea stores drawing on the theory of planned behaviour (TPB). Design/methodology/approach Using the online survey method, data are collected from 166 bubble tea drinkers in Malaysia. Partial least squares stru…
The rise of the food truck phenomenon
Purpose In recent times, the market for food trucks has been growing due to customers seeking convenient food options. However, not many studies have been carried out to understand why consumers choose to visit food trucks. Hence, the purpose of this study is to understand consumers' intentions to visit food trucks through the theoretical lenses of the theory of planned behaviour (TPB) and the theory of consumption values (TCV). Design/methodolog…
Uncovering the Voices of Marginalized Minorities in Public Policy Research - A Critical Review of the Image and Text-Based Vignette Method
The voices of the marginalized and vulnerable groups, i.e., the sexual minorities, the underprivileged, and the victims of abusive/unfair treatment, are often neglected and understudied in policy research due to their social sensitiveness. Researchers may face difficulties accessing the data. Thus, they are unable to uncover the hidden truth. This qualitative study protocol suggests using images or text-based vignettes in social science research,…
Understanding factors influencing viewers’ intention to watch video game live streaming on Twitch
This study aims to propose and test an integrated model of the theory of planned behaviour (TPB) and uses and gratifications theory (U&G) to understand viewers’ intention to watch video game live streaming on Twitch. Data are collected from 207 Twitch users and analysed using partial least squares structural equation modelling (PLS-SEM) and necessary condition analysis (NCA). Based on the PLS-SEM results, attitudes and subjective norm have a sign…
Understanding employees’ knowledge hiding behaviour
The effective utilisation of organisational knowledge may promote organisational success as knowledge is one of an organisation’s most important assets. However, existing literature tends to focus on understanding knowledge sharing behaviour within organisational contexts, where knowledge hiding, a related but distinct phenomenon, has been relatively under-researched. The current study integrates social exchange theory and the theory of interpers…
A model of online food delivery service quality, customer satisfaction and customer loyalty
Purpose The main purpose of this study is to explore how online food delivery (OFD) service quality influences customer satisfaction and customer loyalty. Design/methodology/approach A total of 307 useable data collected from existing users of OFD services in Malaysia are used to verify the proposed hypotheses through partial least squares structural equation modelling (PLS-SEM). Necessary condition analysis (NCA) is also conducted to identify th…
The role of social media in food waste prevention behaviour
Purpose This research aims to investigate consumers' food waste prevention behaviour through the lens of an extended theory of planned behaviour. The extension includes the examination of the role of social media usage in affecting consumers' decision-making process of food waste prevention behaviour. Design/methodology/approach A survey questionnaire is developed based on measurement items of previously validated studies. 210 samples are collect…
Knowing the Unknown
This study demonstrates that vignette, when added to the in-depth interview, is a useful data collection method to uncover the hidden truths in the socio-political sensitive business environment. The vignette method's 'less personal' nature motivates the participants, who initially declined to be interviewed, to accept the interview invitation. This study showcases how the vignette is designed, constructed, and applied in empirical research. It a…
Instagram influencer marketing
The main objective of this research is to investigate the impact of social media marketing activities — restricted only to Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness, expertise, and trustworthiness), predicated on Stimulus-Organism-Response (S-O-R) theory. The hypothesised relationships were examined using cross-sectional data obtained from 273 Instagram users. Partial least…
The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing
Purpose Cyberloafing (employees' non-work-related online activities at work) has become a common workplace problem for many organizations. Research investigating the underlying mechanisms and boundary conditions under which abusive supervision influences cyberloafing remains largely underdeveloped. Drawing from social exchange theory and conservation of resources theory, we developed a moderated-mediation model in which emotional exhaustion was t…
Understanding cyberloafing by students through the lens of an extended theory of planned behavior
In today’s digital world, it is common for students to bring their Internet-connected devices to classes. However, using these devices for non-class-related purposes during lessons can be distracting and detrimental to students’ academic performance as well as frustrating for instructors. Defined as the use of organizational resources for work-related purpose (in this case, studies-related purpose; Lim, 2002), cyberloafing has a negative impact o…
Workplace ostracism and cyberloafing
Purpose This purpose of this paper is to examine the relationship between workplace ostracism and cyberloafing, based on the premise of conservation of resources theory. Emotional exhaustion is tested as a mediator between workplace ostracism and cyberloafing, whereas facilitating conditions are predicted as a moderator that influences employees’ reaction to ostracism. Design/methodology/approach Survey data were collected via the online platform…
Antecedents and consequences of cyberloafing
Cyberloafing poses a serious threat to organizations. Seeking a comprehensive understanding of cyberloafing, this paper tested a model of antecedents and consequences of cyberloafing. A total of 301 ICT employees data were collected and analysed with variance-based structural equation modelling (Smart-PLS). The model revealed that perceived favourable consequences, affect and social factors were significant factors for intention to cyberloaf whil…
Workplace ostracism and cyberloafing
Purpose This purpose of this paper is to examine the relationship between workplace ostracism and cyberloafing, based on the premise of conservation of resources theory. Emotional exhaustion is tested as a mediator between workplace ostracism and cyberloafing, whereas facilitating conditions are predicted as a moderator that influences employees’ reaction to ostracism. Design/methodology/approach Survey data were collected via the online platform…
The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing
Purpose Cyberloafing (employees' non-work-related online activities at work) has become a common workplace problem for many organizations. Research investigating the underlying mechanisms and boundary conditions under which abusive supervision influences cyberloafing remains largely underdeveloped. Drawing from social exchange theory and conservation of resources theory, we developed a moderated-mediation model in which emotional exhaustion was t…
Knowing the Unknown
This study demonstrates that vignette, when added to the in-depth interview, is a useful data collection method to uncover the hidden truths in the socio-political sensitive business environment. The vignette method's 'less personal' nature motivates the participants, who initially declined to be interviewed, to accept the interview invitation. This study showcases how the vignette is designed, constructed, and applied in empirical research. It a…
Consumers' motivation to purchase electric vehicles
Antecedents and consequences of cyberloafing
Cyberloafing poses a serious threat to organizations. Seeking a comprehensive understanding of cyberloafing, this paper tested a model of antecedents and consequences of cyberloafing. A total of 301 ICT employees data were collected and analysed with variance-based structural equation modelling (Smart-PLS). The model revealed that perceived favourable consequences, affect and social factors were significant factors for intention to cyberloaf whil…
Understanding cyberloafing by students through the lens of an extended theory of planned behavior
In today’s digital world, it is common for students to bring their Internet-connected devices to classes. However, using these devices for non-class-related purposes during lessons can be distracting and detrimental to students’ academic performance as well as frustrating for instructors. Defined as the use of organizational resources for work-related purpose (in this case, studies-related purpose; Lim, 2002), cyberloafing has a negative impact o…
Workplace ostracism and cyberloafing
Purpose This purpose of this paper is to examine the relationship between workplace ostracism and cyberloafing, based on the premise of conservation of resources theory. Emotional exhaustion is tested as a mediator between workplace ostracism and cyberloafing, whereas facilitating conditions are predicted as a moderator that influences employees’ reaction to ostracism. Design/methodology/approach Survey data were collected via the online platform…
The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing
Purpose Cyberloafing (employees' non-work-related online activities at work) has become a common workplace problem for many organizations. Research investigating the underlying mechanisms and boundary conditions under which abusive supervision influences cyberloafing remains largely underdeveloped. Drawing from social exchange theory and conservation of resources theory, we developed a moderated-mediation model in which emotional exhaustion was t…
Instagram influencer marketing
The main objective of this research is to investigate the impact of social media marketing activities — restricted only to Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness, expertise, and trustworthiness), predicated on Stimulus-Organism-Response (S-O-R) theory. The hypothesised relationships were examined using cross-sectional data obtained from 273 Instagram users. Partial least…
Understanding employees’ knowledge hiding behaviour
The effective utilisation of organisational knowledge may promote organisational success as knowledge is one of an organisation’s most important assets. However, existing literature tends to focus on understanding knowledge sharing behaviour within organisational contexts, where knowledge hiding, a related but distinct phenomenon, has been relatively under-researched. The current study integrates social exchange theory and the theory of interpers…
A model of online food delivery service quality, customer satisfaction and customer loyalty
Purpose The main purpose of this study is to explore how online food delivery (OFD) service quality influences customer satisfaction and customer loyalty. Design/methodology/approach A total of 307 useable data collected from existing users of OFD services in Malaysia are used to verify the proposed hypotheses through partial least squares structural equation modelling (PLS-SEM). Necessary condition analysis (NCA) is also conducted to identify th…
The role of social media in food waste prevention behaviour
Purpose This research aims to investigate consumers' food waste prevention behaviour through the lens of an extended theory of planned behaviour. The extension includes the examination of the role of social media usage in affecting consumers' decision-making process of food waste prevention behaviour. Design/methodology/approach A survey questionnaire is developed based on measurement items of previously validated studies. 210 samples are collect…
Knowing the Unknown
This study demonstrates that vignette, when added to the in-depth interview, is a useful data collection method to uncover the hidden truths in the socio-political sensitive business environment. The vignette method's 'less personal' nature motivates the participants, who initially declined to be interviewed, to accept the interview invitation. This study showcases how the vignette is designed, constructed, and applied in empirical research. It a…
Understanding consumers' intention to revisit bubble tea stores
Purpose Although the bubble tea market has been growing rapidly in recent years, not many studies have been conducted to understand why consumers revisit bubble tea stores. This study aims to understand consumers' intention to revisit bubble tea stores drawing on the theory of planned behaviour (TPB). Design/methodology/approach Using the online survey method, data are collected from 166 bubble tea drinkers in Malaysia. Partial least squares stru…
The rise of the food truck phenomenon
Purpose In recent times, the market for food trucks has been growing due to customers seeking convenient food options. However, not many studies have been carried out to understand why consumers choose to visit food trucks. Hence, the purpose of this study is to understand consumers' intentions to visit food trucks through the theoretical lenses of the theory of planned behaviour (TPB) and the theory of consumption values (TCV). Design/methodolog…
Uncovering the Voices of Marginalized Minorities in Public Policy Research - A Critical Review of the Image and Text-Based Vignette Method
The voices of the marginalized and vulnerable groups, i.e., the sexual minorities, the underprivileged, and the victims of abusive/unfair treatment, are often neglected and understudied in policy research due to their social sensitiveness. Researchers may face difficulties accessing the data. Thus, they are unable to uncover the hidden truth. This qualitative study protocol suggests using images or text-based vignettes in social science research,…
Understanding factors influencing viewers’ intention to watch video game live streaming on Twitch
This study aims to propose and test an integrated model of the theory of planned behaviour (TPB) and uses and gratifications theory (U&G) to understand viewers’ intention to watch video game live streaming on Twitch. Data are collected from 207 Twitch users and analysed using partial least squares structural equation modelling (PLS-SEM) and necessary condition analysis (NCA). Based on the PLS-SEM results, attitudes and subjective norm have a sign…
More than a mere cup of bubble tea
Purpose This study aims to investigate the influence of perceived luxuriousness on consumers’ revisit intentions via the mediating effects of positive and negative emotions based on the Stimulus-Organism-Response (SOR) model. In this context, “luxuriousness” specifically refers to the richness of furnishings, including the visual allure of aesthetic design and the surrounding cues. Design/methodology/approach A quantitative approach using a surve…
Understanding consumers’ intentions to use QR code menus in the post-Covid-19 pandemic
Purpose This study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations. Design/methodology/approach Using a survey method, 200 data are collected from consumers who had used QR code menus in the past. Partial least squares structural equation modelling is used to analys…
Impact of project managers emotional intelligence on megaprojects success through mediating role of human related agile challenges
Globalization and competition drive rapid adoption of new technologies, leading to a rise in complex projects. Project managers need to know how to lead teams through the planning and execution phases of a project while keeping in line with the organization's objectives. In order to successfully manage complex projects, emotional intelligence is an essential leadership quality. Therefore, the present research aimed to investigate the impact of pr…
Understanding consumers’ digital piracy behaviour
This research aims to examine the explanatory and predictive power of seven theoretical models based on neutralisation theory, perceived risk theory, the theory of interpersonal behaviour, the theory of reasoned action, the theory of planned behaviour, the theory of self-regulation, and the norm activation theory. A total of 247 usable data were collected through a survey and analysed using partial least squares structural equation modelling. The…
Understanding the influence of chain coffee shops’ innovativeness on brand loyalty through brand satisfaction
Purpose The purpose of this research is to examine the influence of chain coffee shops’ innovativeness (e.g. menu innovativeness, technology-driven service innovativeness, experiential innovativeness and promotional innovativeness) on brand loyalty through brand satisfaction, drawing on the SOR theory. Design/methodology/approach Using a purposive sampling method, 284 consumers of chain coffee shops were surveyed. This study employs a multi-analy…
Be different! Understanding the influence of bubble tea stores’ innovativeness on revisit intentions through emotions
Purpose This study examines the influence of bubble tea stores’ innovativeness on revisit intentions through the Pleasure-Arousal-Dominance (PAD) model, grounded in the Stimulus-Organism-Response (SOR) theory. Design/methodology/approach Data were collected from 297 bubble tea consumers using a purposive sampling method. The data were then analysed using partial least squares structural equation modeling (PLS-SEM). Findings The results indicate t…
Consumers' motivation to purchase electric vehicles
How and when perceived social sustainability of brands increases consumers' willingness to pay a premium
Understanding the role of simple packaging in affecting consumers’ intentions to purchase green cosmetic products
Purpose The purpose of this study is to examine how simple packaging can affect consumers’ perception of green cosmetic products in terms of naturalness, eco-friendliness and authenticity, thereby driving intentions to purchase green cosmetic products, drawing on the SOR model. This study also applies both sufficiency and necessity logics to identify the should-have and must-have factors of intentions to purchase green cosmetic products. Design/m…
Staying away from hazing
Purpose This study aims to examine how and when workplace hazing impacts cyberloafing, drawing on social exchange theory and social cognitive theory. Moral disengagement is examined as a mediator in the relationship between workplace hazing and cyberloafing. In addition, employee resilience and negative reciprocity beliefs are tested as moderators influencing the strength of the mediating effect of moral disengagement. Design/methodology/approach…
Understanding consumers' purchase intentions for functional foods from the perspective of the theory of consumption values
Purpose As consumers become more health-conscious, the demand for functional foods continues to rise. Hence, this study aims to understand the factors influencing consumers' purchase intentions for functional foods through the lens of the theory of consumption values (TCV). Design/methodology/approach Using a purposive sampling method, data were collected from 211 consumers who had purchased functional foods. Partial least squares structural equa…
Psychology (17 obras) · Social Psychology (14 obras) · Computer Science (13 obras) · Structural equation modeling (13 obras) · Business (12 obras) · Marketing (11 obras) · Marketing (8 obras) · Originality (7 obras) · Sociology (7 obras) · Advertising (6 obras)