Martina G Gallarza
Datos Biográficos
| ID | 3066348 |
|---|---|
| NOMBRE | Martina G Gallarza |
| NOMBRES | Martina G |
| APELLIDO | Gallarza |
| FIRMA | GALLARZA M G |
| AFILIACIONES | Universitat de València |
| ORCID | 0000-0003-2461-1247 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 13 |
| TOTAL DE CITAS | 220 |
| TOTAL COMO AUTOR | 13 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2000 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 3 |
Testing comparative business-to-business value co-creation models
Research on value co-creation (VCC) in business-to-business (B2B) contexts is of growing interest for understanding tourism ecosystems, but it shows heterogeneities and lacks consensus in two ways: a) there is no consensus on the nomological position of VCC as antecedent or as a central construct in a chain of effects, and b) the same models work differently in different sectors and for different actors within the same chain. To test these contin…
Erasmus-driven destination experience and students’ ambassadorship behaviour
This work aims to a) analyze the tourist experience of Erasmus students in terms of place attachment and b) explore their potential to act as destination brand ambassadors of a hosting destination. It builds on previous literature of international students as tourists, with a wider scope as more publics are involved and both current and future behaviours are explored. Through a qualitative approach run in Valencia (Spain) with three techniques (f…
Using travel blogs to explore the image of Romania as an emerging tourism destination
The general objective of this study is to explore and identify the perception about Romania as a tourist destination based on travellers’ blogs; we therefore aim to explore and identify the main elements of the image of Romania as a tourist destination based on these blogs. Data were collected manually during May 2021 using the search keywords “travel blogs” and “Romania” on the Google search engine (201 entries). Further, both a word frequency a…
Bridging service dominant logic and the concept of customer value through higher order indexes
Service-dominant logic (SDL) and the concept of customer value (CCV) are both phenomenological approaches to value creation, deeply applied to tourism services. Conceptual and empirical models linking CCV value types (efficiency, excellence, status, esteem, play, aesthetics, ethics, escapism) and SDL actors (firm, employees, and customers) are tested (340 hotels’ guests). We build higher-order indexes with PLS to test interactivity and contextual…
Active and Reactive Value Dimensions
This article provides an approach to the dynamic nature of value in a hotel experience by proposing a conceptual framework that seeks to explain the influence of value types on customer satisfaction and loyalty as being concatenated rather than simultaneous effects, as more usually described. The concatenation of effects is based on the distinction between active versus reactive values and is tested in a structural model consisting of eight types…
Las condiciones explicativas de la lealtad del cliente en las relaciones comerciales B2B
El estudio del binomio rentabilidad-lealtad del cliente suscita el interés de académicos y empresarios por la influencia que tiene sobre el valor del cliente, la sostenibilidad y el crecimiento de la empresa. Este artículo explora el concepto de valor y la cadena de efectos del valor percibido, la satisfacción y otros vínculos intermedios como la confianza y el compromiso que conducen a la lealtad del cliente. Se utiliza el análisis cualitativo c…
Revisiting the quality-value-satisfaction-loyalty chain for corporate customers in the travel agency sector
Most traditional travel agencies offer their services to corporate clients, although literature focuses on end customers. This paper addresses this research gap, but also aims at bridging the gap between B2C and B2B literature. Specifically, the authors revisit the Quality-Value-Satisfaction-Loyalty chain, a well-established postulate from the B2C literature in tourism, but adding Trust and Commitment as mediating variables between Satisfaction a…
Participar como voluntario en eventos especiales
El fenómeno del voluntariado, como parte del sector no-lucrativo, puede ser estudiado desde una perspectiva de marketing como un comportamiento de consumo en el contexto de la realización de eventos especiales. En este estudio se busca explorar la dimensionalidad de la experiencia de ser voluntario en un megaevento religioso a través del concepto valor analizado con un enfoque diacrónico: pre-uso (valor esperado) vs. post-uso (valor percibido). P…
Measuring Socio-Demographic Differences in Volunteers with a Value-Based Index
The phenomenon of volunteering can be analysed as a consumer experience through the concept of value as a trade-off between benefits and costs. In event volunteering, both the expected value (pre-experienced) and the perceived value (post-experienced) of volunteering can be assessed. With this purpose, an online quantitative survey is conducted with a sample of 711 volunteers in a religious mega event, with questions related to five dimensions of…
The value of volunteering in special events
Value dimensions, perceived value, satisfaction and loyalty
Destination image
Le marketing des services comme approche analytique dans la recherche touristique
Tourism research is usually based on quantitative rather than theoretical and conceptual studies. However, as a new discipline this phenomenon needs a more theoretical approach. It could help to find an interdisciplinary consensus on tourism. The authors consider service marketing as an interesting approach from an intradisciplinary perspective. They think that it could be an instrument for a better understanding of tourism
Destination image
Value dimensions, perceived value, satisfaction and loyalty
The value of volunteering in special events
Measuring Socio-Demographic Differences in Volunteers with a Value-Based Index
The phenomenon of volunteering can be analysed as a consumer experience through the concept of value as a trade-off between benefits and costs. In event volunteering, both the expected value (pre-experienced) and the perceived value (post-experienced) of volunteering can be assessed. With this purpose, an online quantitative survey is conducted with a sample of 711 volunteers in a religious mega event, with questions related to five dimensions of…
Participar como voluntario en eventos especiales
El fenómeno del voluntariado, como parte del sector no-lucrativo, puede ser estudiado desde una perspectiva de marketing como un comportamiento de consumo en el contexto de la realización de eventos especiales. En este estudio se busca explorar la dimensionalidad de la experiencia de ser voluntario en un megaevento religioso a través del concepto valor analizado con un enfoque diacrónico: pre-uso (valor esperado) vs. post-uso (valor percibido). P…
Le marketing des services comme approche analytique dans la recherche touristique
Tourism research is usually based on quantitative rather than theoretical and conceptual studies. However, as a new discipline this phenomenon needs a more theoretical approach. It could help to find an interdisciplinary consensus on tourism. The authors consider service marketing as an interesting approach from an intradisciplinary perspective. They think that it could be an instrument for a better understanding of tourism
Destination image
Value dimensions, perceived value, satisfaction and loyalty
Measuring Socio-Demographic Differences in Volunteers with a Value-Based Index
The phenomenon of volunteering can be analysed as a consumer experience through the concept of value as a trade-off between benefits and costs. In event volunteering, both the expected value (pre-experienced) and the perceived value (post-experienced) of volunteering can be assessed. With this purpose, an online quantitative survey is conducted with a sample of 711 volunteers in a religious mega event, with questions related to five dimensions of…
The value of volunteering in special events
Participar como voluntario en eventos especiales
El fenómeno del voluntariado, como parte del sector no-lucrativo, puede ser estudiado desde una perspectiva de marketing como un comportamiento de consumo en el contexto de la realización de eventos especiales. En este estudio se busca explorar la dimensionalidad de la experiencia de ser voluntario en un megaevento religioso a través del concepto valor analizado con un enfoque diacrónico: pre-uso (valor esperado) vs. post-uso (valor percibido). P…
Revisiting the quality-value-satisfaction-loyalty chain for corporate customers in the travel agency sector
Most traditional travel agencies offer their services to corporate clients, although literature focuses on end customers. This paper addresses this research gap, but also aims at bridging the gap between B2C and B2B literature. Specifically, the authors revisit the Quality-Value-Satisfaction-Loyalty chain, a well-established postulate from the B2C literature in tourism, but adding Trust and Commitment as mediating variables between Satisfaction a…
Active and Reactive Value Dimensions
This article provides an approach to the dynamic nature of value in a hotel experience by proposing a conceptual framework that seeks to explain the influence of value types on customer satisfaction and loyalty as being concatenated rather than simultaneous effects, as more usually described. The concatenation of effects is based on the distinction between active versus reactive values and is tested in a structural model consisting of eight types…
Las condiciones explicativas de la lealtad del cliente en las relaciones comerciales B2B
El estudio del binomio rentabilidad-lealtad del cliente suscita el interés de académicos y empresarios por la influencia que tiene sobre el valor del cliente, la sostenibilidad y el crecimiento de la empresa. Este artículo explora el concepto de valor y la cadena de efectos del valor percibido, la satisfacción y otros vínculos intermedios como la confianza y el compromiso que conducen a la lealtad del cliente. Se utiliza el análisis cualitativo c…
Using travel blogs to explore the image of Romania as an emerging tourism destination
The general objective of this study is to explore and identify the perception about Romania as a tourist destination based on travellers’ blogs; we therefore aim to explore and identify the main elements of the image of Romania as a tourist destination based on these blogs. Data were collected manually during May 2021 using the search keywords “travel blogs” and “Romania” on the Google search engine (201 entries). Further, both a word frequency a…
Bridging service dominant logic and the concept of customer value through higher order indexes
Service-dominant logic (SDL) and the concept of customer value (CCV) are both phenomenological approaches to value creation, deeply applied to tourism services. Conceptual and empirical models linking CCV value types (efficiency, excellence, status, esteem, play, aesthetics, ethics, escapism) and SDL actors (firm, employees, and customers) are tested (340 hotels’ guests). We build higher-order indexes with PLS to test interactivity and contextual…
Erasmus-driven destination experience and students’ ambassadorship behaviour
This work aims to a) analyze the tourist experience of Erasmus students in terms of place attachment and b) explore their potential to act as destination brand ambassadors of a hosting destination. It builds on previous literature of international students as tourists, with a wider scope as more publics are involved and both current and future behaviours are explored. Through a qualitative approach run in Valencia (Spain) with three techniques (f…
Testing comparative business-to-business value co-creation models
Research on value co-creation (VCC) in business-to-business (B2B) contexts is of growing interest for understanding tourism ecosystems, but it shows heterogeneities and lacks consensus in two ways: a) there is no consensus on the nomological position of VCC as antecedent or as a central construct in a chain of effects, and b) the same models work differently in different sectors and for different actors within the same chain. To test these contin…
Tourism (9 obras) · Business (8 obras) · Marketing (8 obras) · Customer Service Quality and Loyalty (7 obras) · Diverse Aspects of Tourism Research (7 obras) · Political science (6 obras) · Psychology (6 obras) · Sociology (6 obras) · Computer Science (5 obras) · Consumer Behavior in Brand Consumption and Identification (5 obras)