Monika Piątkowska
Datos Biográficos
| ID | 4036224 |
|---|---|
| NOMBRE | Monika Piątkowska |
| NOMBRES | Monika |
| APELLIDO | Piątkowska |
| FIRMA | PIĄTKOWSKA M |
| AFILIACIONES | Józef Piłsudski University of Physical Education in Warsaw |
| ORCID | 0000-0003-3844-550X |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 14 |
| TOTAL DE CITAS | 5 |
| TOTAL COMO AUTOR | 14 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2009 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 1 |
Professionalization of Physical Education and Sports in Brazil
The education of sports coaches is transforming globally, with European nations recognizing its importance and promoting professionalization through European Commission initiatives. More than two decades ago, Brazil officially recognized sports coaches as a profession and as one of the activities for a Bachelor of Physical Education . This development sparked a broader discourse regarding the professionalization of individuals within this field. …
Participation and Reasons for Non-participation in Sport and Recreational Activities Before and After the Outbreak of Covid-19
The ongoing study of factors that hinder physical activity (PA) supports the adaptation of intervention strategies to changing conditions and the creation of a more conducive environment for active lifestyles. The aim of the study was to analyze the barriers to Polish participation in sports and recreational activities (SRA) before and after the pandemic. Face-to-face interviews were conducted twice with a representative sample of Poles (in 2016 …
Is the Prevalence of Low Physical Activity among Teachers Associated with Depression, Anxiety, and Stress
The aim of this study was to analyze the levels of stress, depression, and anxiety among Polish secondary school teachers and their association with selected psychosocial, sociodemographic, and lifestyle factors. A cross-sectional study was conducted among 116 Polish teachers in 2019, using the International Physical Activity Questionnaire-Short Form (IPAQ-SF), the Depression and Anxiety Stress Scale (DASS-21), and author questionnaire including …
Sociological Analysis of Branding of Professional Football League Players
The role of branding the sports performance of Iranian professional football League players was investigated by adopting a survey-based research strategy. Players with a history of competing in the Iranian Football League made up the statistical population for the study. 200 players were selected from this population as the study sample. The questionnaire data obtained were analyzed using IBM ® SPSS® Amos TM 23 software. The validity and reliabil…
Volunteer satisfaction in sports clubs
Regular voluntary engagement is a basic resource for sports clubs that may also promote social cohesion and active citizenship. The satisfaction of volunteers is an imperative factor in this engagement, and the purpose of this article is to explore individual and organizational determinants of volunteer satisfaction in sports clubs. Theoretically, our study builds on the actor-theory concepts where volunteer satisfaction depends on subjective eva…
Leisure-Time Physical Activity Participation Trends 2014–2018
Objective, the aim is an analysis of sociodemographic factors that had an essential relation with undertaking leisure-time physical activity-LTPA (with particular emphasis on World Health Organization (WHO) health recommendations) by adult Poles from a time-trend perspective. Methods, the paper is based on data retrieved from five large-scale surveys carried out on the representative samples of Poles aged 15-69 in 2014-2018 ( n = 7347). In each w…
Customer satisfaction and its measurement in fitness clubs of Warsaw
Consumer satisfaction is an important issue in marketing research and consumer surveys. In the literature on the subject, there is a consensus among researchers regarding the requirement to design tools measuring consumer satisfaction for various industry sectors. Because of that, the authors of the article decided to design their own consumer satisfaction survey adapted for one of the biggest fitness club chain in Warsaw. An innovation of the de…
Monika Piątkowska as a Researcher in Sport Sciences and Sport Management
This is the fifth article of the cycle of portraits of the members of the Editorial Board and Editorial Advisory Board of the journal Physical Culture and Sport. Studies and Research. These members are social scientists who research the issue of sport. Among them, there are many world-class professors, rectors, and deans of excellent universities, founders, presidents, and secretaries-general of continental and international scientific societies …
Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers
The main aim of the study is to verify how event involvement in the UEFA Euro 2012 influenced the recognition of both sponsors’ and ambushers’ brands. Computer-Assisted Personal Interviews were conducted on a representative sample of the Polish society (N = 1,000). On the basis of five groups of consumers regarding involvement in the event, authors examined brand recognition, using Top of Mind Awareness (TOMA) tests of official sponsors and ambus…
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
Comparative Leisure Physical Activity
Introduction and objective: In Poland, there are only a few studies that refer to the whole society’s participation in sport and recreation and that are based an the international questionnaire thus allowing for comparative analysis with other European reports. The aim of the study was to determine the association between leisure physical activity and socio-demographic variables. Methods: A survey based on CAPI was carried out in Poland from Octo…
Legal Prevention of Ambush Marketing – Case Study of Uefa Euro 2012
Given the seriousness and negative consequences of the ambush marketing phenomenon, it was necessary to fight with great force and strength ambush marketing activities by developing effective prevention strategies. There might be two categories of strategies distinguished: reactive and proactive strategies (Burton & Chadwick, 2008). The most common proactive strategy is to pass normative acts regulating the issues of ambush marketing by the host-…
Off-Field Competition at Major Sport Events. Case Study of 2010 Fifa World Cup South AfricaTM
Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South AfricaTM Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing opt…
Models of Organisation of Youth Elite Sports Training System in Europe
Models of Organisation of Youth Elite Sports Training System in Europe The European Commission is aware of the professionalisation of sports and the requirements of profitableness that unavoidably induct risks for European young high-level athletes and takes care of their protection and of the quality of their training. Thus, the European Commission decided to realise a study on training of sportsmen/women in the 27 Member States of the European …
Volunteer satisfaction in sports clubs
Regular voluntary engagement is a basic resource for sports clubs that may also promote social cohesion and active citizenship. The satisfaction of volunteers is an imperative factor in this engagement, and the purpose of this article is to explore individual and organizational determinants of volunteer satisfaction in sports clubs. Theoretically, our study builds on the actor-theory concepts where volunteer satisfaction depends on subjective eva…
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
Off-Field Competition at Major Sport Events. Case Study of 2010 Fifa World Cup South AfricaTM
Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South AfricaTM Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing opt…
Models of Organisation of Youth Elite Sports Training System in Europe
Models of Organisation of Youth Elite Sports Training System in Europe The European Commission is aware of the professionalisation of sports and the requirements of profitableness that unavoidably induct risks for European young high-level athletes and takes care of their protection and of the quality of their training. Thus, the European Commission decided to realise a study on training of sportsmen/women in the 27 Member States of the European …
Models of Organisation of Youth Elite Sports Training System in Europe
Models of Organisation of Youth Elite Sports Training System in Europe The European Commission is aware of the professionalisation of sports and the requirements of profitableness that unavoidably induct risks for European young high-level athletes and takes care of their protection and of the quality of their training. Thus, the European Commission decided to realise a study on training of sportsmen/women in the 27 Member States of the European …
Off-Field Competition at Major Sport Events. Case Study of 2010 Fifa World Cup South AfricaTM
Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South AfricaTM Over the past twenty years sponsorship has outperformed all other marketing communication tools in terms of growth. With their massive audiences, major sport events create great opportunity for global companies to showcase their brands and products. Due to rapidly rising costs for securing sponsorship rights, ambush marketing has emerged as a growing opt…
Legal Prevention of Ambush Marketing – Case Study of Uefa Euro 2012
Given the seriousness and negative consequences of the ambush marketing phenomenon, it was necessary to fight with great force and strength ambush marketing activities by developing effective prevention strategies. There might be two categories of strategies distinguished: reactive and proactive strategies (Burton & Chadwick, 2008). The most common proactive strategy is to pass normative acts regulating the issues of ambush marketing by the host-…
Comparative Leisure Physical Activity
Introduction and objective: In Poland, there are only a few studies that refer to the whole society’s participation in sport and recreation and that are based an the international questionnaire thus allowing for comparative analysis with other European reports. The aim of the study was to determine the association between leisure physical activity and socio-demographic variables. Methods: A survey based on CAPI was carried out in Poland from Octo…
A Systematic Literature Review on Ambush Marketing in Sport
The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The systematic literature review was conducted in the following stages: planning and conducting the review, analysis, and description of the results. The preliminary analysis included a combined numb…
Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers
The main aim of the study is to verify how event involvement in the UEFA Euro 2012 influenced the recognition of both sponsors’ and ambushers’ brands. Computer-Assisted Personal Interviews were conducted on a representative sample of the Polish society (N = 1,000). On the basis of five groups of consumers regarding involvement in the event, authors examined brand recognition, using Top of Mind Awareness (TOMA) tests of official sponsors and ambus…
Monika Piątkowska as a Researcher in Sport Sciences and Sport Management
This is the fifth article of the cycle of portraits of the members of the Editorial Board and Editorial Advisory Board of the journal Physical Culture and Sport. Studies and Research. These members are social scientists who research the issue of sport. Among them, there are many world-class professors, rectors, and deans of excellent universities, founders, presidents, and secretaries-general of continental and international scientific societies …
Leisure-Time Physical Activity Participation Trends 2014–2018
Objective, the aim is an analysis of sociodemographic factors that had an essential relation with undertaking leisure-time physical activity-LTPA (with particular emphasis on World Health Organization (WHO) health recommendations) by adult Poles from a time-trend perspective. Methods, the paper is based on data retrieved from five large-scale surveys carried out on the representative samples of Poles aged 15-69 in 2014-2018 ( n = 7347). In each w…
Customer satisfaction and its measurement in fitness clubs of Warsaw
Consumer satisfaction is an important issue in marketing research and consumer surveys. In the literature on the subject, there is a consensus among researchers regarding the requirement to design tools measuring consumer satisfaction for various industry sectors. Because of that, the authors of the article decided to design their own consumer satisfaction survey adapted for one of the biggest fitness club chain in Warsaw. An innovation of the de…
Volunteer satisfaction in sports clubs
Regular voluntary engagement is a basic resource for sports clubs that may also promote social cohesion and active citizenship. The satisfaction of volunteers is an imperative factor in this engagement, and the purpose of this article is to explore individual and organizational determinants of volunteer satisfaction in sports clubs. Theoretically, our study builds on the actor-theory concepts where volunteer satisfaction depends on subjective eva…
Is the Prevalence of Low Physical Activity among Teachers Associated with Depression, Anxiety, and Stress
The aim of this study was to analyze the levels of stress, depression, and anxiety among Polish secondary school teachers and their association with selected psychosocial, sociodemographic, and lifestyle factors. A cross-sectional study was conducted among 116 Polish teachers in 2019, using the International Physical Activity Questionnaire-Short Form (IPAQ-SF), the Depression and Anxiety Stress Scale (DASS-21), and author questionnaire including …
Sociological Analysis of Branding of Professional Football League Players
The role of branding the sports performance of Iranian professional football League players was investigated by adopting a survey-based research strategy. Players with a history of competing in the Iranian Football League made up the statistical population for the study. 200 players were selected from this population as the study sample. The questionnaire data obtained were analyzed using IBM ® SPSS® Amos TM 23 software. The validity and reliabil…
Participation and Reasons for Non-participation in Sport and Recreational Activities Before and After the Outbreak of Covid-19
The ongoing study of factors that hinder physical activity (PA) supports the adaptation of intervention strategies to changing conditions and the creation of a more conducive environment for active lifestyles. The aim of the study was to analyze the barriers to Polish participation in sports and recreational activities (SRA) before and after the pandemic. Face-to-face interviews were conducted twice with a representative sample of Poles (in 2016 …
Professionalization of Physical Education and Sports in Brazil
The education of sports coaches is transforming globally, with European nations recognizing its importance and promoting professionalization through European Commission initiatives. More than two decades ago, Brazil officially recognized sports coaches as a profession and as one of the activities for a Bachelor of Physical Education . This development sparked a broader discourse regarding the professionalization of individuals within this field. …
Political science (11 obras) · Psychology (9 obras) · Medicine (8 obras) · Business (7 obras) · Sociology (7 obras) · Advertising (5 obras) · Marketing (5 obras) · Sports, Gender, and Society (5 obras) · Physical Activity and Health (4 obras) · Physical therapy (4 obras)