Stefan J Hock
Datos Biográficos
| ID | 4101210 |
|---|---|
| NOMBRE | Stefan J Hock |
| NOMBRES | Stefan J |
| APELLIDO | Hock |
| FIRMA | HOCK S J |
| AFILIACIONES | University of Connecticut |
| ORCID | 0000-0003-3530-7005 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 10 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2018 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2024 |
| ÍNDICE H | 2 |
The mobile giving gap
While charities typically use the same messaging when appealing to consumers on their smartphones and PCs, this approach may backfire. Across three studies, we find consumers are less likely to donate on their smartphones (vs. PCs), a phenomenon we call the mobile giving gap . In study 1, we demonstrate that consumers are less willing to donate real money to a charitable organization. In study 2, we provide process support and demonstrate that th…
Promotional Games Increase Consumer Conversion Rates and Spending
Promotional games are used frequently in retail stores and online. While prior literature has focused on antecedents of promotional games, such as how individual differences induce game participation, little is known about post-winning decision making or its underlying processes. This study offers findings from seven studies to provide a detailed perspective on how promotional games increase consumer conversion rates and spending. The effect of w…
The Mere Deadline Effect
Contrary to the common belief that having more time facilitates goal pursuit by allowing for more flexibility and fewer restrictions, the current work argues that long deadlines may produce unintended detrimental consequences on goal pursuit. In particular, this research identifies a mere deadline effect, showing that longer versus shorter deadlines, once imposed, lead consumers to infer that the focal goal is more difficult, even when the deadli…
The Impact of Crowding on Calorie Consumption
Consumer behavior is often influenced by subtle environmental cues, such as temperature, color, lighting, scent, or sound. We explore the effects of a not-so-subtle cue-human crowding-on calorie consumption. Although crowding is an omnipresent factor, it has received little attention in the marketing literature. We present six studies showing that crowding increases calorie consumption. These effects occur because crowding increases distraction, …
Promotional Games Increase Consumer Conversion Rates and Spending
Promotional games are used frequently in retail stores and online. While prior literature has focused on antecedents of promotional games, such as how individual differences induce game participation, little is known about post-winning decision making or its underlying processes. This study offers findings from seven studies to provide a detailed perspective on how promotional games increase consumer conversion rates and spending. The effect of w…
The Impact of Crowding on Calorie Consumption
Consumer behavior is often influenced by subtle environmental cues, such as temperature, color, lighting, scent, or sound. We explore the effects of a not-so-subtle cue-human crowding-on calorie consumption. Although crowding is an omnipresent factor, it has received little attention in the marketing literature. We present six studies showing that crowding increases calorie consumption. These effects occur because crowding increases distraction, …
The Mere Deadline Effect
Contrary to the common belief that having more time facilitates goal pursuit by allowing for more flexibility and fewer restrictions, the current work argues that long deadlines may produce unintended detrimental consequences on goal pursuit. In particular, this research identifies a mere deadline effect, showing that longer versus shorter deadlines, once imposed, lead consumers to infer that the focal goal is more difficult, even when the deadli…
The Impact of Crowding on Calorie Consumption
Consumer behavior is often influenced by subtle environmental cues, such as temperature, color, lighting, scent, or sound. We explore the effects of a not-so-subtle cue-human crowding-on calorie consumption. Although crowding is an omnipresent factor, it has received little attention in the marketing literature. We present six studies showing that crowding increases calorie consumption. These effects occur because crowding increases distraction, …
The Mere Deadline Effect
Contrary to the common belief that having more time facilitates goal pursuit by allowing for more flexibility and fewer restrictions, the current work argues that long deadlines may produce unintended detrimental consequences on goal pursuit. In particular, this research identifies a mere deadline effect, showing that longer versus shorter deadlines, once imposed, lead consumers to infer that the focal goal is more difficult, even when the deadli…
Promotional Games Increase Consumer Conversion Rates and Spending
Promotional games are used frequently in retail stores and online. While prior literature has focused on antecedents of promotional games, such as how individual differences induce game participation, little is known about post-winning decision making or its underlying processes. This study offers findings from seven studies to provide a detailed perspective on how promotional games increase consumer conversion rates and spending. The effect of w…
The mobile giving gap
While charities typically use the same messaging when appealing to consumers on their smartphones and PCs, this approach may backfire. Across three studies, we find consumers are less likely to donate on their smartphones (vs. PCs), a phenomenon we call the mobile giving gap . In study 1, we demonstrate that consumers are less willing to donate real money to a charitable organization. In study 2, we provide process support and demonstrate that th…
Psychology (4 obras) · Advertising (3 obras) · Business (3 obras) · Computer Science (3 obras) · Economics (3 obras) · Social Psychology (3 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Perception (2 obras) · Behavioral Health and Interventions (1 obras) · Biology (1 obras)