Marelby Amado Mateus
Datos Biográficos
| ID | 8319819 |
|---|---|
| NOMBRE | Marelby Amado Mateus |
| NOMBRES | Marelby Amado |
| APELLIDO | Mateus |
| FIRMA | MATEUS M A |
| AFILIACIONES | Universidad del Rosario |
| ORCID | 0000-0002-2653-1251 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 8 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2022 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 0 |
Analysis of repurchase intention in online channels among the Centennial generation
Reputation, Identity, and Symbolic Defence
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia and a homonymous Spanish company. Drawing on emotional branding, national identity, and brand defence frameworks, a computational approach was adopted. A total of 4,067 public Instagram posts were collected, pr…
Inflence of Audiovisual Stimuli on Emotions and Sustainable Consumptions Behavior
The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexpressions, while open-ended questionnaires provided qualitative insights. Results indicate a predominance of neutral emotions, with notable variations in happiness and sadness, and a polarization between environmental concern and op…
Validity of the multidimensional reputation perception scale in private universities
University reputation is the result of the assessments that the stakeholders make of the university, especially the user of the education service, the student. The literature has shown an important impact of reputation on the student’s perception of the university, and it has been related to success, competitiveness, sustainability, stakeholder decision-making and the differential of the value offer. Therefore, its evaluation has been the subject…
Relationship between perceived value, student experience, and university reputation
Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is obtaining high-quality accreditations. Its impact on the process and purchasing behavior of educational services is recognized. For this reason, this research aims to relate the three constructs in higher education institutions and…
Student experience scale
Introduction In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education institutions (HEIs), which are focused on student-centred learning, need to know more about the experience that results from student interaction with the service and support systems that meet their needs in these institutions. Howe…
Reputation in Higher Education
Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches, which has made it difficult to theorize about it. In addition to this, the dimensionality of the construct, its dependence on the perception of publ…
Predictores de la satisfacción de compra en e-retail
La satisfacción del cliente es un campo ampliamente investigado desde el marketing por su influencia en el éxito de las empresas, pero también es un reto para los e-retailers quienes deben entender y gestionar la experiencia del usuario, asícomo las tendencias cambiantes en el comportamiento de compra de sus clientes.Razón por la cuál es importante conocer que factores influyen en la satisfacciónde compra online o e-satisfacción y cómo medirla. P…
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Reputation in Higher Education
Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches, which has made it difficult to theorize about it. In addition to this, the dimensionality of the construct, its dependence on the perception of publ…
Predictores de la satisfacción de compra en e-retail
La satisfacción del cliente es un campo ampliamente investigado desde el marketing por su influencia en el éxito de las empresas, pero también es un reto para los e-retailers quienes deben entender y gestionar la experiencia del usuario, asícomo las tendencias cambiantes en el comportamiento de compra de sus clientes.Razón por la cuál es importante conocer que factores influyen en la satisfacciónde compra online o e-satisfacción y cómo medirla. P…
Relationship between perceived value, student experience, and university reputation
Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is obtaining high-quality accreditations. Its impact on the process and purchasing behavior of educational services is recognized. For this reason, this research aims to relate the three constructs in higher education institutions and…
Student experience scale
Introduction In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education institutions (HEIs), which are focused on student-centred learning, need to know more about the experience that results from student interaction with the service and support systems that meet their needs in these institutions. Howe…
Validity of the multidimensional reputation perception scale in private universities
University reputation is the result of the assessments that the stakeholders make of the university, especially the user of the education service, the student. The literature has shown an important impact of reputation on the student’s perception of the university, and it has been related to success, competitiveness, sustainability, stakeholder decision-making and the differential of the value offer. Therefore, its evaluation has been the subject…
Inflence of Audiovisual Stimuli on Emotions and Sustainable Consumptions Behavior
The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexpressions, while open-ended questionnaires provided qualitative insights. Results indicate a predominance of neutral emotions, with notable variations in happiness and sadness, and a polarization between environmental concern and op…
Analysis of repurchase intention in online channels among the Centennial generation
Reputation, Identity, and Symbolic Defence
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia and a homonymous Spanish company. Drawing on emotional branding, national identity, and brand defence frameworks, a computational approach was adopted. A total of 4,067 public Instagram posts were collected, pr…
Psychology (5 obras) · Business (4 obras) · Corporate Identity and Reputation (3 obras) · Customer Service Quality and Loyalty (3 obras) · Marketing (3 obras) · Computer Science (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Higher education (2 obras) · Medical education (2 obras) · Medicine (2 obras)