The effects of the anti-smoking campaign on cigarette consumption

Datos Bibliográficos

ID11031326
AutoresKenneth E Warner (0000-0002-8214-1776, autor de correspondencia)
Año1977
Volumen67
Número7
Páginas645-650
Fecha de publicación1977-07-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaAmerican Journal of Public Health (JOURNAL)
Identificadores de la revistaISSN: 0090-0036 • E-ISSN: 1541-0048
EditorialAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.67.7.645
PMID879393
OpenAlexW2039063938
IdiomaEN
Citas recibidas39
Referencias citadas6

The impact of the anti-smoking campaign on the consumption of cigarettes is measured by fitting cigarette demand functions to pre-campaign dat, projecting "ahead" as if the campaign had not occurred, and then comparing these predictions with realized consumption. The analysis suggests that major "events" in the campaign (e.g., the Surgeon General's Report) caused immediate though transitory decreases of 4 to 5 per cent in annual per capita consumption. However, the cumulative effect of persistent publicity supported by other public policies, has been substantial: in the absence of the campaign, per capita consumption likely would have exceeded its actual 1975 value by 20 to 30 per cent. This is a conservative indication of the effectiveness of the campaign, for it ignores other potentially important and desirable behavior changes, such as the shift to low "tar" and nicotine cigarettes

Advertising · Business · Consumption (sociology) · Demographic economics · Economics · Environmental health · Nicotine · Per capita · Political science · Population · Publicity · Sociology · Statistics · Value (mathematics) · Demography · Law · Mathematics · Medicine · Smoking Behavior and Cessation