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Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model

Datos Bibliográficos

ID11074656
AutoresJohn U Farley (autor de correspondencia), Donald R Lehmann, Russell S Winer (0000-0001-7552-3402), Jerrold P Katz
Año1982
Volumen8
Número4
Páginas465
Fecha de publicación1982-03-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208889
OpenAlexW2056915991
IdiomaEN
Citas recibidas1
Referencias citadas4

Bither, Stewart W. (1977), Resistance to Persuasion: Inoculation and Distraction, in Consumer and Industrial Buying Behavior, eds. Arch Woodside, Jagdish Sheth, and Peter Bennett, New York: North-Holland, pp. 243-50. , Dolich, Ira, and Nell, Elaine (1971), The Application of Attitude Immunization Techniques in Journal of Marketing Research, 8, 56-61. Hovland, Carl, Lumsdaine, A. A., and Sheffield, F. D. (1949), Experiments on Mass Communication, Princeton, NJ: Princeton University Press. Jacoby, Jacob, Speller, Donald E., and Kohn, Carol A. (1974), Brand Choice Behavior as a Function of Information Load, Journal of Marketing Research, 11, 63-70. Mazis, Michael (1977), Theoretical and Empirical Examination of Comparative Advertising, working paper, Department of Marketing, University of Florida. McGuire, William (1961), The Effectiveness of Supportive and Refutational Defenses in Immunizing and Restoring Beliefs Against Persuasion, Sociometry, 24, 184-97. Morrison, Donald (1967), Statistical Methods, New York: McGraw-Hill. Peter, John, and Tarpey, Lawrence (1975), Comparative Analysis of Three Consumer Decision Strategies, Journal of Consumer Research, 2, 29-37. Prasad, V. Kanti (1976), Communications-Effectiveness of Comparative Advertising: A Laboratory Journal of Marketing Research, 13, 128-37. Rosenberg, Milton J., Hovland, Carl I., McGuire, William J., Abelson, Robert P., and Brehm, Jack W. (1960), Attitude Organization and Change: An Analysis of Consistency Among Attitude Components, New Haven, CT: Yale University Press. Roy, S. N. (1957), Some Aspects of Analysis, New York: John Wiley & Sons. Szybillo, George, and Heslin, Richard (1973), Resistance to Persuasion: Inoculation Theory in a Marketing Context, Journal of Marketing Research, 10, 396-403. Wilkie, William, and Farris, Paul (1975), Comparison Advertising: Problems and Potential, Journal of Marketing, 39, 7-15. Wind, Yoram, and Denny, Joseph (1974), Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials, Journal of Marketing Research, 11, 136-42

Business · Consumer behaviour · Context (archaeology · Persuasion · Resistance (ecology · Sociology · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Economics of Agriculture and Food Markets · History · Marketing · Psychology · Social Psychology

  • One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions

    Michael Etgar, Stephen A Goodwin•Journal of Consumer Research•1982

  • The Effectiveness of Supportive and Refutational Defenses in Immunizing and Restoring Beliefs Against Persuasion

    William J Mcguire•Sociometry•1961

  • Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand

    John U Farley, Jerrold J Katz et al.•Journal of Consumer Research•1978

  • A Comparative Analysis of Three Consumer Decision Strategies

    J Paul Peters, J Paul Peter et al.•Journal of Consumer Research•1975

  • Comparing Derived Importance Weights Across Attributes

    Dick R Wittink, Lakshman Krishnamurthi et al.•Journal of Consumer Research•1982

Obras citantes distintas1
Citas por año0,02
Intervalo de citas1982 - 1982 (1)
Velocidad de citaciónhistorical
Altamente citadoNo
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