Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model
Datos Bibliográficos
| ID | 11074656 |
|---|---|
| Autores | John U Farley (autor de correspondencia), Donald R Lehmann, Russell S Winer (0000-0001-7552-3402), Jerrold P Katz |
| Año | 1982 |
| Volumen | 8 |
| Número | 4 |
| Páginas | 465 |
| Fecha de publicación | 1982-03-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208889 |
| OpenAlex | W2056915991 |
| Idioma | EN |
| Citas recibidas | 1 |
| Referencias citadas | 4 |
Bither, Stewart W. (1977), Resistance to Persuasion: Inoculation and Distraction, in Consumer and Industrial Buying Behavior, eds. Arch Woodside, Jagdish Sheth, and Peter Bennett, New York: North-Holland, pp. 243-50. , Dolich, Ira, and Nell, Elaine (1971), The Application of Attitude Immunization Techniques in Journal of Marketing Research, 8, 56-61. Hovland, Carl, Lumsdaine, A. A., and Sheffield, F. D. (1949), Experiments on Mass Communication, Princeton, NJ: Princeton University Press. Jacoby, Jacob, Speller, Donald E., and Kohn, Carol A. (1974), Brand Choice Behavior as a Function of Information Load, Journal of Marketing Research, 11, 63-70. Mazis, Michael (1977), Theoretical and Empirical Examination of Comparative Advertising, working paper, Department of Marketing, University of Florida. McGuire, William (1961), The Effectiveness of Supportive and Refutational Defenses in Immunizing and Restoring Beliefs Against Persuasion, Sociometry, 24, 184-97. Morrison, Donald (1967), Statistical Methods, New York: McGraw-Hill. Peter, John, and Tarpey, Lawrence (1975), Comparative Analysis of Three Consumer Decision Strategies, Journal of Consumer Research, 2, 29-37. Prasad, V. Kanti (1976), Communications-Effectiveness of Comparative Advertising: A Laboratory Journal of Marketing Research, 13, 128-37. Rosenberg, Milton J., Hovland, Carl I., McGuire, William J., Abelson, Robert P., and Brehm, Jack W. (1960), Attitude Organization and Change: An Analysis of Consistency Among Attitude Components, New Haven, CT: Yale University Press. Roy, S. N. (1957), Some Aspects of Analysis, New York: John Wiley & Sons. Szybillo, George, and Heslin, Richard (1973), Resistance to Persuasion: Inoculation Theory in a Marketing Context, Journal of Marketing Research, 10, 396-403. Wilkie, William, and Farris, Paul (1975), Comparison Advertising: Problems and Potential, Journal of Marketing, 39, 7-15. Wind, Yoram, and Denny, Joseph (1974), Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials, Journal of Marketing Research, 11, 136-42
Business · Consumer behaviour · Context (archaeology · Persuasion · Resistance (ecology · Sociology · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Economics of Agriculture and Food Markets · History · Marketing · Psychology · Social Psychology
The Effectiveness of Supportive and Refutational Defenses in Immunizing and Restoring Beliefs Against Persuasion
Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand
A Comparative Analysis of Three Consumer Decision Strategies
Comparing Derived Importance Weights Across Attributes
| Obras citantes distintas | 1 |
|---|---|
| Citas por año | 0,02 |
| Intervalo de citas | 1982 - 1982 (1) |
| Velocidad de citación | historical |
| Altamente citado | No |