The economic benefits and costs of trademarks
Lessons for the developing countries
Datos Bibliográficos
| ID | 11918445 |
|---|---|
| Autores | Douglas F Greer (San Jose State University, autor de correspondencia) |
| Año | 1979 |
| Volumen | 7 |
| Número | 7 |
| Páginas | 683-704 |
| Fecha de publicación | 1979-07-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | World Development (JOURNAL) |
| Identificadores de la revista | ISSN: 0305-750X • E-ISSN: 1873-5991 |
| Editorial | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/0305-750x(79)90081-0 |
| OpenAlex | W2042184295 |
| Idioma | EN |
| Citas recibidas | 4 |
| Referencias citadas | 65 |
Business · Commerce · Economic rent · Economics · Goodwill · Identification (biology · Market economy · Monopoly · Product (mathematics · Quality (philosophy · Social benefits · Copyright and Intellectual Property · Intellectual Property and Patents · Intellectual Property Law · Finance · Marketing
Consumer Knowledge
Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries
Advertising and Competitive Behaviour of Selected Australian Firms
Informative and Goodwill Advertising
The manipulation of demand
Technology and employment in LDCs
The role of multinational corporations in the less developed countries' trade in technology
Market Structure and Industry Performance
Attitude and Attitude Change
Global Reach
Advertising and Competition
Advertising and Cigarettes
An Evaluation of Consumer Protection Legislation
An Evaluation of Consumer Protection Legislation
Advertising and Profitability
Advertising, Concentration, and Price-Cost Margins
Information and Consumer Behavior
Product Differentiation and Advertising
Advertising as Information
Market Structure and Corporate Behaviour
Advertising, Concentration and Competition
Advertising and Economic Behaviour
The Economics of Advertising
"The Market for "Lemons
The Measurement of Advertising Involvement
Welfare and Competition
Industrial Concentration and Economic Power in Pakistan
Fear Appeals
| Obras citantes distintas | 4 |
|---|---|
| Citas por año | 0,09 |
| Intervalo de citas | 1980 - 2023 (44) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 4 |