The Economics of Advertising
Datos Bibliográficos
| ID | 9703250 |
|---|---|
| Autores | J McGee, James Dwyer McGee (London Business School, autor de correspondencia), R Schmalensee |
| Año | 1973 |
| Volumen | 83 |
| Número | 329 |
| Páginas | 295 |
| Fecha de publicación | 1973-03-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | The Economic Journal (JOURNAL) |
| Identificadores de la revista | ISSN: 0013-0133 • E-ISSN: 1468-0297 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.2307/2231145 |
| OpenAlex | W4229751611 |
| Idioma | EN |
| Citas recibidas | 8 |
Journal Article The Economics of Advertising Get access The Economics of Advertising. By R. Schmalensee. (Amsterdam: North-Holland, 1972. Pp. xiii + 312. Dfl. 61.00.) J. McGee J. McGee London Graduate School of Business Studies Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 83, Issue 329, 1 March 1973, Pages 295–297, https://doi.org/10.2307/2231145 Published: 01 March 1973
Advertising · Business · Economic history · Economics · Media studies · Sociology · Merger and Competition Analysis
Chapter 29 The economics of smoking
The effect of tobacco advertising bans on tobacco consumption
Advertising expenditure in 1950s Britain
Why do corporations contribute to the Nature Conservancy
Rent dissipation in large population Tullock contests
Shifts in Newspaper Advertising Expenditures and Their Implications for the Future of Newspapers
The economic benefits and costs of trademarks
The impact of advertising on nicotine replacement therapy demand
| Obras citantes distintas | 8 |
|---|---|
| Citas por año | 0,17 |
| Intervalo de citas | 1979 - 2023 (45) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 8 |