A social marketing approach to improving the nutrition of low-income women and children

An initial focus group study

Datos Bibliográficos

ID15097574
AutoresSarah E Hampson (Oregon Research Institute, autor de correspondencia), Julia Martin (0000-0003-1010-8560, Oregon Research Institute), Jenel Jorgensen (Oregon Research Institute), Marie E Barker (0000-0003-2976-0217, University of Southampton)
Año2009
Volumen12
Número9
Páginas1563-1568
Fecha de publicación2009-09-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaPublic Health Nutrition (JOURNAL)
Identificadores de la revistaISSN: 1368-9800 • E-ISSN: 1475-2727
EditorialCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1368980009004868
PMID19216811
OpenAlexW2106534268
IdiomaEN
Citas recibidas7
Referencias citadas10

Objective To identify approaches for interventions to improve the nutrition of low-income women and children. Design Seven focus groups were conducted with low-income women caring for young children in their households. They discussed shopping, eating at home, eating out and healthy eating. The discussions were recorded and subjected to qualitative thematic analysis. Setting A semi-rural community in Oregon, USA. Subjects There were seventy-four women (74 % White), most of whom were 18–29 years old. Results Four broad themes were identified, i.e. cost-consciousness, convenience, social influences and health issues. Conclusions The target population would benefit from improved understanding of what constitutes a balanced diet, with a greater emphasis on a more central role for fruit and vegetables. To persuade this population to change their eating habits, it will be necessary to convince them that healthful food can be low-cost, convenient and palatable for children. Comparing findings from the present study with a similar one in the UK suggests that the US women faced many of the same barriers to healthy eating but displayed less helplessness

Business · Environmental health · Focus group · Low income · Population · Psychiatry · Psychological intervention · Qualitative research · Social marketing · Social science · Socioeconomics · Sociology · Thematic analysis · Food Security and Health in Diverse Populations · Medicine · Obesity and Health Practices · Obesity, Physical Activity, Diet · Psychology · Gerontology · Marketing