Content analysis of media coverage of breastfeeding in Mexico

Datos Bibliográficos

ID15536112
AutoresIsabel Ferré‐Eguiluz (Ibero American University), Gabriela Buccini (0000-0001-6008-0987, Yale New Haven Health System), Amber Hromi‐Fiedler (0000-0003-4603-2836, Yale New Haven Health System), Natalia Rovelo (Ibero American University), Teresita González de Cosío (Ibero American University), Juan Ricardo Pérez‐Escamilla‐Costas (Bank of Mexico), Juan Ricardo Pérez‐Escamilla‐González (Bank of Mexico), Rafael Pérez-Escamilla (0000-0001-9416-8039, Yale University, autor de correspondencia)
Año2019
Volumen16
Número2
Páginase12905-e12905
Fecha de publicación2019-12-15
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaMaternal and Child Nutrition (JOURNAL)
Identificadores de la revistaISSN: 1740-8695 • E-ISSN: 1740-8709
EditorialWiley (PUBLISHER • GB)
DOI10.1111/mcn.12905
PMID31840404
OpenAlexW2995546675
IdiomaEN
Citas recibidas6
Referencias citadas25

Media can be a powerful communication tool to promote breastfeeding programs, influence mother's breastfeeding behaviour, and generate support among stakeholders for breastfeeding. Yet, there is little information on how media coverage influences a country's breastfeeding enabling environment. This study addressed this gap by conducting a retrospective content analysis of documents published between January 1, 2017 and January 1, 2018 to analyse the media coverage related to breastfeeding in Mexico. Content analysis was based on the breastfeeding gear model and a strategic planning technique to identify strengths, weaknesses, opportunities, and threats for enabling the national breastfeeding environment. Media coverage of breastfeeding was more frequent in August (36% of all documents). The top three topics commonly covered by the media were advocacy events promoting breastfeeding, promotion campaigns, and changes in breastfeeding legislation and policy. In general, the media coverage focused on strengths of specific breastfeeding policies. There was limited news coverage of key factors that negatively influenced or threatened the breastfeeding environment. Findings support the need to design strategies to engage the media covering in more depth and breadth diverse aspects of breastfeeding protection, promotion, and support efforts in Mexico

Breastfeeding · Breastfeeding promotion · Content analysis · Environmental health · Legislation · Political science · Politics · Promotion (chess · Public relations · Sociology · Strengths and weaknesses · Breastfeeding Practices and Influences · Child Development and Digital Technology · Educational Methods and Impacts · Medicine · Nursing · Psychology · Social Psychology · Pediatrics