Between Marx and Coca-Cola

Youth Cultures in Changing European Societies, 1960-1980

Datos Bibliográficos

ID19933503
AutoresJulian Bourg, Barry Doyle, Konrad Dussel, Thomas Etzemüller, Donald Herzog (0000-0002-6552-7087), Steven L B Jensen (0000-0003-0640-0008), Thomas Ekman Jørgensen, Franz-Werner Kersting, Rob Kroes, Arthur Marwick (0000-0002-0837-6999), Wilfried Mausbach, Henrik Kaare Nielsen, Uta G Poiger (0009-0009-8979-4989), Klaus Weinhauer, Peter Wicke (0009-0003-8687-2810)
EditoresAxel Schildt, Detlef Siegfried
Año2022
Fecha de publicación2022-12-31
Open AccessNo
TipoBOOK
RevistaBetween Marx and Coca-Cola (SOURCE_BOOK)
EditorialBerghahn Books (PUBLISHER • GB)
DOI10.1515/9780857456854
OpenAlexW4298616272
Open LibraryOL38727007M
ISBN9780857456854
IdiomaEN
Citas recibidas2

In the 1960s and 1970s, Western Europe's "Golden Age" (Eric Hobsbawm), a new youth consciousness emerged, which gave this period its distinctive character. Offering rich and new material, this volume moves beyond the easy conflation of youth culture and "Americanization" and instead sets out to show, for the first time, how international developments fused with national traditions to produce specific youth cultures that became the leading trendsetters of emergent post-industrial Western societies. It presents a multi-faceted portrait of European youth cultures, colored by differences in gender, class, and education, and points out the tension between emerging consumerism and growing politicisation, succinctly expressed by Jean-Luc Godard in his 1967 pairing of "Marx and Coca-Cola."

Advertising · Archaeology · Art · Business · Coca · Coca cola · History · Philosophy · Youth Education and Societal Dynamics · Consumers · Europe · Political activity · Popular Culture · Social change · Subculture · Young consumers · Youth