Crime in Televised Presidential Campaign Ads

The Making of Visual Metaphor

Datos Bibliográficos

ID2153263
AutoresLisa A Kort-Butler (University of Nebraska-Lincoln, Lincoln, NE, USA), Lisa A Kort‐butler (0000-0002-1880-8716, University of Nebraska–Lincoln, autor de correspondencia)
Año2020
Volumen41
Número5
Páginas628-648
Fecha de publicación2020-05-03
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaDeviant Behavior (JOURNAL)
Identificadores de la revistaISSN: 0163-9625 • E-ISSN: 1521-0456
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01639625.2019.1582972
OpenAlexW2917432462
IdiomaEN
Citas recibidas1
Referencias citadas54

In televised campaign advertisements, political rhetoric potently combines with visual metaphors. Drawing on a digital library of presidential campaign ads from 1952 to 2016, the qualitative media analysis scrutinized how crime rhetoric became visual metaphor. Crime images were positioned and manipulated alongside other content to craft a story about crime and the candidates. Across all ads, two tactics emerged: depicting crime as a problem akin to other social ills – a dark stain; and posing crime as the sinister side to an otherwise vibrant society – a lurking shadow. Candidates were branded as janitors and sheriffs who could rally against these foes

Advertising · Criminology · Media studies · Metaphor · Political science · Politics · Presidential campaign · Presidential system · Rhetoric · Shadow (psychology · Sociology · Visual rhetoric · Crime, Deviance, and Social Control · Law · Media Studies and Communication · Psychology · Rhetoric and Communication Studies