How to set up government-led national hygiene communication campaigns to combat Covid-19
A strategic blueprint
Datos Bibliográficos
While large-scale changes in population behaviour are required to reduce the transmission of the severe acute respiratory syndrome coronavirus 2 virus, the emergency context is not conducive to the sort of careful communications planning that would normally be required to meet such a task. Rapid strategic communications planning in a pandemic by governments is, however, possible and necessary. Steps include setting up a dedicated communications task force, mobilising partners and resources, developing a creative brief and theory of change and overseeing the creation, testing, roll out and revision of content. In this short guide, we argue that a minimum of strategic planning can be undertaken rapidly, and that good use can be made of simple principles of behaviour change, even during pandemics. Our aim here is to provide a blueprint that governments and their partners, especially in low-income settings, can follow to design, coordinate and resource national communications efforts to combat the COVID-19 pandemic immediately and for the longer term
Blueprint · Business · Economics · Environmental health · Geography · Management · Pandemic · Political science · Population · Public relations · Strategic planning · Computer Science · COVID-19 epidemiological studies · Engineering · Medicine · Misinformation and Its Impacts · Vaccine Coverage and Hesitancy · Marketing
Rapidly developing communications materials during public health emergencies
Hygiene Behavior and Covid-19 Pandemic
Environmental health practitioners
Impacts, mitigation strategies of Covid-19 on human well-being in Africa
Implementing an emergency risk communication campaign in response to the Covid-19 pandemic in Nigeria
Essential instructional communication concepts for effective health campaigns
The Enigma of Reason
Elevation Leads to Altruistic Behavior
Using social and behavioural science to support Covid-19 pandemic response
Predictive Reward Signal of Dopamine Neurons
Handwashing and risk of respiratory infections
Planned, motivated and habitual hygiene behaviour
Systematic review
The free-energy principle
Moral Sentiments and Material Interests
Norms in the Wild
Hygiene programming during outbreaks
Harnessing behavioural science in public health campaigns to maintain ‘social distancing’ in response to the Covid-19 pandemic
Dark logic’
Experimental Pretesting of Hand-Washing Interventions in a Natural Setting
Ethics in Public Health Research
Three kinds of psychological determinants for hand-washing behaviour in Kenya
A Room with a Viewpoint
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| Tipos de cita | Neutras: 6 |