Reconstructing the South
How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories
Datos Bibliográficos
| ID | 2220132 |
|---|---|
| Autores | Craig J Thompson (0000-0001-9308-6736, University of Wisconsin–Madison), Craig Thompson (0000-0002-0912-0362), Kelly Tian (0000-0002-9354-620X, New Mexico State University) |
| Año | 2008 |
| Volumen | 34 |
| Número | 5 |
| Páginas | 595-613 |
| Fecha de publicación | 2008-02-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/520076 |
| OpenAlex | W2092543194 |
| Idioma | EN |
| Citas recibidas | 44 |
| Referencias citadas | 50 |
This study explicates the coconstitutive relationships between commercial mythmaking and popular memory that arise through myth market competitions for identity value. We develop a genealogical analysis of the representational strategies and ideological rationales that two prominent New South mythmakers use to shape popular memories in relation to their competitive goals and to efface countermemories that contradict their mythologized representations. We then derive a conceptual model that highlights competitive, historical, and ideological influences on commercial mythmaking and their transformative effects on popular memory, which have not been addressed by prior theorizations of the meaning transfer process
Transformative learning · Value (mathematics · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Social and Cultural Dynamics
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| Obras citantes distintas | 44 |
|---|---|
| Citas por año | 2,59 |
| Intervalo de citas | 2009 - 2026 (18) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 42 |