Consumer-Driven Memorialization

Datos Bibliográficos

ID2237142
AutoresStephanie Anderson (0000-0002-6305-6592, University of Strathclyde, autor de correspondencia), K Hamilton (0000-0002-5342-6166, University of Strathclyde)
EditoresLisa Leimar Price (0000-0002-1746-3066), Linda L Price, Markus Giesler, David Crockett (0000-0002-6681-7975)
Año2024
Volumen50
Número5
Páginas985-1007
Fecha de publicación2024-01-15
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (PUBLISHER • GB)
DOI10.1093/jcr/ucad025
OpenAlexW4366251529
IdiomaEN
Citas recibidas3
Referencias citadas73

Consumer research has focused on market-mediated efforts to memorialize the past, but this overshadows the issues that arise when consumers, as nonprofessionals, make the past consumable. Consumer-driven memorialization is defined as consumer engagement with traces of the past in memoryscapes of low market-mediation that creates a complex interplay of remembering and forgetting. Based on an ethnographic study of urban exploration, we theorize that consumer-driven memorialization comprises two practices of tracing and trace-making. Tracing involves consumer attempts to recover traces of the past, while trace-making involves consumer attempts to create traces for the future. Consumers enact multiple roles during consumer-driven memorialization: explorers experience the past, archaeologists materialize the past, artists aestheticize the past, and historians narrate the past. The theorization of consumer-driven memorialization offers three contributions. First, the dimensions of consumer-driven memorialization broaden understanding of what constitutes a consumable past in contexts of low market-mediation. Second, we explain how the ideological and material challenges that emerge in consumer-driven memorialization generate a complex interplay between remembering and forgetting. Third, we shed light on how consumer-driven memorialization is inscribed in space

Aesthetics · Art · Forgetting · Memorialization · Political science · Sociology · TRACE (psycholinguistics) · Consumer Behavior in Brand Consumption and Identification · Gender, Feminism, and Media · Law · Nostalgia and Consumer Behavior · Psychology