Equity for sale

Ethical Consumption in a School-Choice Regime

Datos Bibliográficos

ID2928583
AutoresJoel Austin Windle (0000-0002-8544-9215, Monash University, autor de correspondencia), Joel Windle, Greg Stratton (0000-0002-4807-0679, Monash University)
Año2013
Volumen34
Número2
Páginas202-213
Fecha de publicación2013-05-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaDiscourse Studies in the Cultural Politics of Education (JOURNAL)
Identificadores de la revistaISSN: 0159-6306 • E-ISSN: 1469-3739
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01596306.2013.770247
OpenAlexW1995535073
IdiomaEN
Citas recibidas16
Referencias citadas33

The promotion of equity in Australian education has come to present itself to parents in ways which are shaped by the marketisation and internationalisation of schooling. This paper argues that, as in other markets, ethical consumption has become a key model for both schools as providers and parents as consumers to engage with issues of equity. We identify how the phenomenon of ethical consumption is reflected in the promotional strategies of elite private schools, and how this framing of equity occludes a clear vision of inequalities in the distribution of resources and access across different educational sites. We reflect on the extent to which outreach and service programmes in elite schools fulfil their stated goals or are self-serving.Keywords: school choicemarketisationethical consumptionequityelite schoolsneoliberalism

Business · Economic growth · Economics · Elite · Inequality · Outreach · Phenomenon · Political science · Public relations · Social science · Sociology · Diverse Education Studies and Reforms · Global Education and Multiculturalism · Global Educational Policies and Reforms · Marketing