Fully Electrified Kitchen is all That a Modern Emancipated Woman Needs

The Feminist Techno-Utopia in The Interwar Czechoslovak Women's Magazine Eva

Datos Bibliográficos

ID3001153
AutoresMichaela Fikejzová (0000-0002-1989-5532, Metropolitan University Prague), Martin Charvát (0000-0003-1733-6582, Metropolitan University Prague)
Año2025
Volumen9
Número2
Páginas21
Fecha de publicación2025-09-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaFeminist Encounters A Journal of Critical Studies in Culture and Politics (JOURNAL)
Identificadores de la revistaISSN: 2468-4414 • E-ISSN: 2468-4414
EditorialLectito Publications (PUBLISHER)
DOI10.20897/femenc/16779
OpenAlexW4413873031
IdiomaEN
Citas recibidas2
Referencias citadas33

This study explores the emancipatory techno-imaginary portrayed in the media discourse of the Czechoslovak interwar women's magazine Eva. Employing a feminist lens on media archaeology, we dissect the magazine's usage of the topos of the new woman. Central to the analysed discourse is the concept of an emancipatory scale, rooted in the technodeterminist belief that new technologies will inevitably revolutionise gender dynamics. Despite Eva's declarative upscale audience, it perpetuates the collective idea that any woman can attain emancipation through technological investment. This scale emphasises women's indispensable role in household management for economic advancement, with ownership of household appliances marking progression. The pinnacle of emancipation, symbolised by the automobile, remains elusive for many women due to male influence. The analysis uncovers overlooked aspects of interwar Czechoslovak discourse, shedding light on women's techno-imaginary and the limitations of everyday emancipation

Art · Art history · Economic history · Interwar period · Political science · Sociology · Utopia · World War II · French Historical and Cultural Studies · Historical Gender and Feminism Studies · Historical Studies on Reproduction, Gender, Health, and Societal Changes · History · Law

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