Dollars on the Sidewalk

Should U.S. Presidential Candidates Advertise in Uncontested States

Datos Bibliográficos

ID7236010
AutoresCarly Urban (0000-0002-2187-3340, Montana State University), Sarah Niebler (0000-0003-0344-8196, Dickinson College)
Año2013
Volumen58
Número2
Páginas322-336
Fecha de publicación2013-10-30
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAmerican Journal of Political Science (JOURNAL)
Identificadores de la revistaISSN: 0092-5853 • E-ISSN: 1540-5907
EditorialWiley (PUBLISHER • GB)
DOI10.1111/ajps.12073
OpenAlexW2167968982
IdiomaEN
Citas recibidas14
Referencias citadas40

Presidential candidates in the United States do not intentionally advertise in states without rigorous competition for electoral votes. However, in some areas of noncompetitive states, media markets overlap with battleground states, exposing these regions to political ads. These spillover advertisements allow us to examine the relationship between advertisements and individual campaign contributions, with data from the Wisconsin Advertising Project and the Federal Elections Commission. Using propensity‐score matching within uncontested states, we find that 2008 aggregate giving in zip codes exposed to political ads was approximately $6,100 (28.1% of mean contributions) more than in similar zip codes without advertisements

Advertising · Business · Commission · Competition (biology · Economics · Matching (statistics · Microeconomics · Political science · Politics · Presidential campaign · Presidential system · Spillover effect · Statistics · Electoral Systems and Political Participation · Law · Media Influence and Politics · Political Influence and Corporate Strategies