Critical, agentic and trans-media

Frameworks and findings from a foresight analysis exercise on audiences

Datos Bibliográficos

ID7495331
AutoresRanjana Das (0000-0003-0100-1817, University of Surrey, autor de correspondencia), Brita Ytre-Arne (0000-0003-4452-6007, University of Bergen)
Año2017
Volumen32
Número6
Páginas535-551
Fecha de publicación2017-11-02
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaEuropean Journal of Communication (JOURNAL)
Identificadores de la revistaISSN: 0267-3231 • E-ISSN: 1460-3705
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/0267323117737954
PMID29276327
OpenAlexW2751419912
IdiomaEN
Citas recibidas5
Referencias citadas38

We write this article presenting frameworks and findings from an international network on audience research, as we stand 75 years from Herta Herzog's classic investigation of radio listeners, published in Lazarsfeld and Stanton's 1944 war edition of Radio Research. The article aims to contribute to and advance a rich strand of self-reflexive stock-taking and sorting of future research priorities within the transforming field of audience analysis, by drawing on the collective efforts of CEDAR - Consortium on Emerging Directions in Audience Research - a 14-country network (2015-2018) funded by the Arts and Humanities Research Council, United Kingdom, which conducted a foresight analysis exercise on developing current trends and future scenarios for audiences and audience research in the year 2030. First, we wish to present the blueprint of what we did and how we did it - by discussing the questions, contexts and frameworks for our project. We hope this is useful for anyone considering a foresight analysis task, an approach we present as an innovative and rigorous tool for assessing and understanding the future of a field. Second, we present findings from our analysis of pivotal transformations in the field and the future scenarios we constructed for audiences, as media technologies rapidly change with the arrival of the Internet of Things and changes on many levels occur in audience practices. These findings not only make sense of a transformative decade that we have just lived through but they present possibilities for the future, outlining areas for individual and collective intellectual commitment

Blueprint · Credibility · Field (mathematics · Futures studies · Media studies · Pedagogy · Political science · Public relations · Reflexivity · Social science · Sociology · Transformative learning · Computer Science · Media Studies and Communication · Public Relations and Crisis Communication · Radio, Podcasts, and Digital Media