The Effect of Lottery Scratch Tickets and Donation Offers on Response Fraction

A Study and Meta-Analysis

Datos Bibliográficos

ID7774103
AutoresTerry Boyle (0000-0001-6741-330X, The University of Western Australia), Jane Heyworth (0000-0003-1411-4554, The University of Western Australia), Jenny Landrigan (The University of Western Australia), Robin Mina (0000-0003-1821-5627, The University of Western Australia), Lin Fritschi (0000-0002-7692-3560, The University of Western Australia)
Año2012
Volumen24
Número1
Páginas112-132
Fecha de publicación2012-02-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaCAM (JOURNAL)
Identificadores de la revistaISSN: 1087-8513 • E-ISSN: 1552-3969
EditorialSAGE Publications (PUBLISHER • US)
DOI10.1177/1525822x11424549
OpenAlexW2124965406
IdiomaEN
Citas recibidas4
Referencias citadas24

Monetary incentives are the most effective way of increasing response to postal questionnaires; however, mailing currency is prohibited in many countries. Hence, nonmonetary incentives, such as lottery scratch tickets and donation offers, have been used. The effectiveness of different types of nonmonetary incentives is unclear, however. Two randomized controlled studies and meta-analyses were conducted to investigate the effect of two types of nonmonetary incentives on response. In the first study, the authors found that participants who received an unconditional lottery scratch ticket at invitation were 24% more likely to take part, while in the second study, the authors found that unconditional lottery scratch tickets and donation offers had a similar effect on response. The meta-analyses show that unconditional lottery scratch tickets significantly increase the chance of response by 9%, conditional scratch tickets have no effect, and donation offers cause a nonsignificant 4% increase in the chance of response. Unconditional lottery scratch tickets provide a modest increase in the likelihood of response

Advertising · Business · Donation · Economics · Fraction (chemistry) · Internet privacy · Lottery · Microeconomics · Political science · Scratch · Chemistry · Computer Science · Evolutionary Psychology and Human Behavior · Law · Psychology