Uncertainty Increases the Reliance on Affect in Decisions

Ali Faraji Rad, Michel Tuan Pham

What Makes Consumption Experiences Feel Special? A Multi-Method Integrative Analysis

Jennifer J Sun, Michel Tuan Pham

Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership

Alisa Yinghao Wu, Michel Tuan Pham, D. Wang • 2024

A Liberating-Engagement Theory of Consumer Fun

Travis Tae Oh, Michel Tuan Pham • 2022

The Smartphone as a Pacifying Technology

Shiri Melumad, Michel Tuan Pham • 2020

The Pleasure of Assessing and Expressing Our Likes and Dislikes

Shiri Melumad, Michel Tuan Pham, D. He • 2019

Affective Boundaries of Scope Insensitivity

Hannah H Chang, Michel Tuan Pham • 2018

Affect as a Decision-Making System of the Present

Hannah H Chang, Michel Tuan Pham • 2013

Consumers' Trust in Feelings as Information

Michel Tuan Pham, Tamar Avnet, A.T. Stephen • 2012

Feeling the Future: The Emotional Oracle Effect

Michel Tuan Pham, L. Lee, A.T. Stephen • 2012

Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives

Hannah H Chang, Michel Tuan Pham • 2010

Informational Properties of Anxiety and Sadness, and Displaced Coping

Kim P. Corfman, Rajagopal Raghunathan, Michel Tuan Pham • 2006

Promotion and Prevention across Mental Accounts: when Financial Products Dictate Consumers& Investment Goals

Michel Tuan Pham, R. Zhou • 2004

Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion

Michel Tuan Pham, Tamar Avnet • 2004

Affect Monitoring and the Primacy of Feelings in Judgment

John W. Pracejus, Michel Tuan Pham, J.B. Cohen, G.D. Hughes • 2001

Where is Your Body? And Other Essays on Race, Gender, and the Law

Mari J. Matsuda, Michel Tuan Pham • 1998

Representativeness, Relevance, and the Use of Feelings in Decision Making

Michel Tuan Pham • 1998

Contingent Processes of Source Identification

Gita Venkataramani Johar, Michel Tuan Pham • 1997

Cue Representation and Selection Effects of Arousal on Persuasion

Michel Tuan Pham • 1996